Any business craving the best social media management tools (opens in new tab) and need a more efficient social media management platform, Zoho Social should investigate. It provides the ability to coordinate all your social campaigns from a single interface, allowing any type of business to schedule posts, track results, and also build comprehensive reports.
The other advantage of Zoho Social is that it can work alongside other products in the portfolio. That means you should be able to leverage its power even more efficiently by integrating it with things like Zoho Workspace, Zoho Campaigns, and Zoho CRM. Being able to work in a one-stop environment is ideal for many businesses, especially those looking to make workflow operations more efficient.
Subscriptions and Prices
Zoho always tends to provide an easy way to use its software and that is no less obvious than this social media management package. There is a 15 day free trial for starters, which allows you to explore the features and functions without entering into a contract. You can also pay monthly or annually, so it’s completely flexible.
The other great thing is that you can switch plans at any time, meaning you can upgrade quickly and easily if your business has outgrown the existing plan.
If you’re impressed with what Zoho Social can do, you can choose from three different plans, each of which appeals to businesses of different sizes. The Standard edition (opens in new tab) is cheapest and starts at $10 per month if billed annually.
Next, the Professional subscription (opens in new tab) comes in at $30 per month when billed annually, while the trio of packs is rounded out by the new Premium Edition (opens in new tab)which costs $40 per month on annual billing.
These last two plans also have add-ons, meaning individual brands can be added for $14.50 per month and team members for $10 per month on the Professional plan. Premium offers the same, but brands cost $19.50 per month, per brand with additional team members costing the same $10 per month.
Zoho Social also comes for agencies, with the Agency edition (opens in new tab) costs $230 per month with annual billing, which starts with a fee of 10 brands/90 channels, 5 team members, and 24/5 email support. The Agency Plus (opens in new tab) edition costs $330 per month, is billed annually, and offers up to 20 brands/180 channels, 5 team members, and 24/5 email support, making it a true heavyweight option.
Even in its most basic form, Zoho Social is packed with practical features and functions. It works for 1 brand/7 channels and allows 1 team member and includes compatibility with Facebook Pages, Facebook Groups, Twitter Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Business Pages and Google My Business Listings.
There’s a clean dashboard interface that allows you to track posts, run multi-channel publishing, schedule your content, and build a publishing calendar. Powerful tools include link shortener, activity tracking, user tagging, and summary report production. An image editor is also very useful when working under pressure.
The Professional edition ramps things up a bit and offers 1 brand/8 channel functionality and a 1 team member compensation. You get all the standard features plus a whole host of others including live streaming, notifications, repeat posting, a media library, post rescheduling, RSS feeds, messaging, the ability to pause and resume content and also mute and block accounts where necessary.
Zoho has now added a Premium edition to its portfolio, which is even better suited to larger companies. You get all the regular Professional features along with a ton of extra extras. These include the ability to export messages, collaborate between 3 team members and a dedicated reporting dashboard.
In fact, the reporting capabilities of this package are quite formidable, while there is the added benefit of being able to use it in conjunction with the Zoho CRM and Zoho Desk products. It can also handle lead generation, so there’s plenty of opportunity to get a decent return on your investment.
Interface and in use
Zoho Social is designed to provide your business with a full suite of tools aimed at improving your social media management capabilities. It is certainly a total solution, whichever of the three packages you choose. The core structure of Zoho Social focuses on structuring campaigns and subsequently monitoring your social activities.
Collaboration is also a priority, allowing team members to collaborate on social activities. Finally, Zoho Social can help with analytics and the production of those all-important reports.
Setting up and scheduling posts is quick and easy, and there’s the ability to collaborate using a publishing calendar, create content queues, and also manage content as and when needed. Zoho Social is nicely designed, meaning it’s easy to keep track of all your social media activities, with a listening dashboard, live stream and the ability to send direct messages.
The collaboration aspect of Zoho Social is particularly impressive, with the ability to define workflows, have team discussions, and assign roles and permissions which prove to be the most practical aspects here. The same goes for the usability of the analytic tools in Zoho Social. Look out for comprehensive statistics, the ability to easily produce custom reports, and also the ability to receive scheduled reports for your regular meetings.
All Zoho Social plans come with the same 24/5 email support, which should suffice for most needs. The Zoho website also comes with a very decent level of help files, tutorials, and support information designed to answer common questions.
The social media management market is a hive of activity, with plenty of options to help companies get more out of their campaigns. In addition to Zoho Social, you can choose from major players including SocialPilot, Buffer, eClincher, Sendible, Statusbrew, Loomly, and Hootsuite, all of which are very solid competitors worth considering.
Zoho Social has managed to pack a lot of features and functions into each of these three social media management features (opens in new tab) packages. That immediately makes it attractive to businesses of all shapes and sizes, although you really want to move towards the premium editions to get the most of its potential.
That’s especially true if you’re looking for detailed analytics and the ability to produce powerful reports. Indeed, the Agency editions go a step further and while there is an additional cost involved, there is no doubting the extra power these premium priced products bring.