With iPhone 14 coming soon, Apple is changing the focus of its television advertising

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Apple’s Services unit is the company’s second-largest business segment after the iPhone. With revenue of nearly $20 billion during its fiscal third quarter, the unit is running at nearly $80 billion year on year. One of the less heralded but brilliant moves made during the Tim Cook era was to take advantage of the high number of active iPhones around the world and sell their users recurring monthly subscriptions that generate revenue 12 times a year.

Apple Services is the company’s second-largest business unit after the iPhone

Apple Services includes Apple Music, Apple News+, Apple TV+, Fitness+, iCloud, and Apple Arcade. Those services charge monthly subscription rates. Other Apple services included with the device include the App Store, Apple Pay, Apple Care+, and more.
With the unveiling of the new iPhone 14 line in about four weeks, Apple has apparently decided that now is not the time to advertise the iPhone 13 series while the world waits for the release of the 2022 handsets. In other words, Apple wouldn’t get the same value for money if many potential buyers waited for the new line to be announced.
So today Apple released its latest TV ad, a thirty second spot ahead of Apple One. In 2020, Apple created the Apple One bundle with three separate levels of service. These are the Individual Plan, the Family Plan and the Premier Plan.

Individual Subscription – $14.95 per month (save $6/month)

  • Apple Music
  • Apple TV+
  • apple arcade
  • 50 GB iCloud storage

Family Plan – $19.95 per month (save $8/month; can be shared with five other people)

  • Apple Music
  • Apple TV+
  • apple arcade
  • 200 GB iCloud storage

Premier Plan – $29.95 per month (save $25/month, can be shared with five other people)

  • Apple Music
  • Apple TV+
  • apple arcade
  • 2TB of iCloud storage
  • News+
  • Fitness+

The new ad shows off the services in the bundle. Apple Music is mentioned first and the music streamer includes surround sound. The 3D Spatial Audio feature lets you hear music that sounds like it’s coming all around you. Next up is Fitness+, which is only part of the most expensive Premier plan, although it can be subscribed a la carte ($7.99/month, $79.99/year). Fitness+ offers workout videos covering 11 different styles. While you are exercising, the screen will show your heart rate along with other stats related to your workout.

Like Apple Music, TV+ is available on all three levels of Apple One. The new ad points out that TV+ lets you see the biggest stars, just as the screen quickly shows Jennifer Aniston and Reese Witherspoon (The morning show) and Tom Hanks (several movies). News+ can also only be found on the most expensive Premier tier of Apple One and contains the best publications in the world, according to Apple.

Sign up for your one-month free trial of Apple One right from your iPhone

Apple Arcade is also available on all three tiers of the Apple One bundle and includes over 200 ad-free games. Also at all three levels is cloud storage service iCloud. Apple says iCloud lets you store everything you love. However, keep in mind that the amount of available storage space depends on the plan you purchase. The individual plan comes with 50 GB of cloud storage, increasing to 200 GB with the family plan. And with Premier, you get a whopping 2TB of cloud storage.

If you’ve already subscribed to some of Apple’s recurring subscription services, you may be able to save some money by signing up for Apple One instead. With the Premier tier, you can save as much as $25 per month by going with the bundle. You can start with a one-month trial of Apple One. From your iPhone, tap Settings and then your name. Go to Subscriptions and tap the Apple One box. That will take you to the sign up page and at the bottom of the screen you will see a blue button that says “Start Free Trial”.

You’ll likely see the Apple One ad on your favorite shows and sporting events this weekend.

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