“Unlimited” may seem like a simple word with a pretty clear definition to pretty much anyone who’s ever opened an English dictionary, but believe it or not, Verizon has about six different definitions for the same marketing term, and they’re all constantly changing.
As you can imagine, this hot new $5 discount doesn’t apply to existing Welcome Unlimited lines, but on the bright side, those looking to switch to the largest mobile network operator in the US starting Friday can rest assured that they knowing their preferred monthly rate is locked up for three years.
What usually works without a hitch is an outright discount, and the aforementioned $5 will also be reduced in the prices of two, three, and four Verizon Welcome Unlimited lines. That means a family of four is now willing to pay a total of $100 a month for all the 5G “basics” and nothing more, compared to $105 at T-Mobile with the Essentials plan.
That may sound like Big Red is suddenly winning the US wireless value war, but it’s important to point out that said “base” doesn’t include “premium” mobile hotspot data and no “premium” network access whatsoever.
That’s… not very “unlimited” and it doesn’t compare very favorably to the only slightly more expensive T-Mobile Essentials plan, which comes with no less than 50 gigs of “premium” (read super-duper-high-speed) data per month. Still, Verizon is definitely getting more aggressive about its subscription rates and promotions, which can only benefit the industry as a whole and mainstream consumers going forward.