Top analyst dismisses rumors of 10% cut in iPhone 14 orders

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Last week, trusted analyst Ming Chi-Kuo tweeted that: the demand for the iPhone 14 is expected to rise in China. Kuo based this prediction on his research that showed that Chinese distributors/retailers/scalpers pay the highest ever prepaid deposits to guarantee an adequate supply of iPhone 14 units. Not only is this down payment “significantly higher” than the amount paid for the iPhone 13, it’s even twice as much in some areas.
But just two days after Kuo’s tweet, Digitimes wrote: “It is clear that mass production of Apple’s iPhone 14 series has started, but the target shipment of the first wave of 90 million units has been reduced by 10%.” In other words, the Digitimes report says that Apple cut initial orders for the iPhone 14 series by 10%. Not exactly what you’d expect to hear in light of Kuo’s tweet calling for higher iPhone 14 prepaid deposits in China.
The 10% cut in iPhone 14 orders can be traced back to a rumor claiming that leading chip foundry TSMC has recently received cuts in orders from Apple (its main customer), AMD and NVIDIA. Kuo responded with a tweet on Saturday morning saying that rumors of orders placed by Apple with TSMC are not “aligned” with his investigation. According to the TF International analyst, he still sees the supply chain supplying enough components for Apple to ship 100 million iPhone 14 units.

Kuo also notes that if a supply chain issue causes a change in shipping plans for new iPhone units before mass production takes place, Apple usually postpones orders rather than cuts them.

So there things stand. If you had to bet on who’s here, you’d probably bet on Kuo’s track record and reputation.

We expect to see you in a little over two months Apple is introducing four new iPhone models: the 6.1-inch iPhone 14, 6.7-inch iPhone 14 Max, 6.1-inch iPhone 14 Pro and the 6.7-inch iPhone 14 Pro Max.

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