TikTok will soon launch Live Subscription, a new way to support creators

Written by admin

A few months ago we reported that TikTok is testing paid subscriptions to allow the creators to charge for some of their content and thereby earn more from their streams. At the time, the social network didn’t explain exactly how the new feature would work, but now it has decided to put in a recent blog post.In the press release, TikTok introduced “LIVE Subscription,” a monthly subscription that allows people to support their favorite Live creators. Subscribers, of course, receive a few perks as a gesture of gratitude for their support, which sets them apart from the rest of the users.

Those willing to pay for a Live Membership will receive “Subscriber Badges”, which will appear next to their profile and indicate how long they have been subscribed to the creator. They also have access to exclusive emotes, specially designed by the creators, to use during Live sessions.

TikTok also announced the addition of a subscriber-only chat feature, which – when activated – will likely replace the regular group chat, allowing only those with a subscription to respond.

This all sounds cool, but what about the prices? In its blog post, TikTok didn’t mention how much it would cost you to support your favorite content creator. However, some TikTokers claim that the price is “comparable” to Twitch’s price and that TikTok’s revenue split is the same as the competing streaming platform. Twitch memberships start at $4.99 per month, with Twitch taking 30% to 50% of the subscription revenue. So if the prices are indeed comparable and you want to support your favorite maker, expect to set aside at least $5 per month.

As ByteDance, the company behind the social media platform, shared — Live Subscription will officially launch in beta testing on May 26. But before you freak out and start spending your money on TikTok creators, you should know that only a select group of TikTokers will participate in the tests. The feature will be available worldwide in the coming months, so hold on if your favorite creator isn’t part of the shortlist.

Of course, if not with a monthly subscription, there are other ways to show appreciation for the work of your favorite creator. You can send tips and you can also send a TikToker a virtual gift, which they can then exchange for real money.

About the author


Leave a Comment