TikTok wants its users to find other things to do instead of spending all day making short videos and browsing the app. In a message to the TikTok community
which the company released on Thursday, TikTok announced some steps it is taking to help users develop positive digital habits. Users can already set daily screen time limits, and within a few weeks they can control the amount of time they spend on TikTok in a single setting by enabling regular screen time breaks.
Then-President Trump threatened to ban TikTok from the US market about two years ago
These prompts remind TikTok users to take a break from the app after a certain amount of uninterrupted screen time has passed. The amount of screen time can be set as long or as short as the user desires. TikTok members aged 13-17 who have used the app for more than 100 minutes in one day will be reminded to use the screen time limit tool the next time they open TikTok.
Oracle, Microsoft and Walmart were all interested in buying back TikTok in 2020
Carolyn Bunting MBE, CEO of Internet Matters, said: “The survey showed that younger users would welcome the introduction of built-in features and settings that encourage them to think critically about the time they spend online, as well as encourage them to use settings to actively manage the time they spend on the app. It’s important that they have control over their online experiences and are helped to make informed choices. We look forward to TikTok developing further features that improve the well-being of children focus on their design choices.”
Digital Wellbeing’s screen time summary shows the amount of time users have spent on TikTok during the day and night. As TikTok recently said, “We love working with talented creators to educate the TikTok community about online safety, wellbeing, and the tools and options available to them. The energy and enthusiasm of these creators for their communities helps them connect connect with other users and leads to better understand the platform.”
TikTok was the most downloaded app worldwide in the first quarter of 2022. It was also only the fifth app in history to record lifetime installs of over 3.5 billion; the other four apps are all developed by Meta (Instagram, Facebook, WhatsApp and Messenger).
TikTok was almost banned in the United States
Earlier this year, TikTok made some significant changes to its short video platform. Looking to YouTube, TikTok increased the length of its maximum videos from 60 seconds to 180 seconds (or from one minute to three minutes). The video duration was then again increased from 180 seconds to six hundred seconds (3 minutes to 10 minutes). Now the app’s more than a billion monthly active users have a reason to spend a little more time on TikTok.
To remind how close did TikTok come to a ban in the US? On August 1, 2020, in the midst of his trade war with China, then-President Donald Trump announced: “We are looking at TikTok, maybe we are going to ban TikTok. We might do some other things. There are some options. But a lot of things are happening, so we’ll see what happens. But we’re looking at a lot of alternatives regarding TikTok.”
Ultimately, Trump decided he wanted TikTok to be owned by a US company and said that in order to use the app in the states, it would have to be US owned. Three US companies seemed interested, including (surprisingly) Oracle and Walmart. Microsoft also had a strong interest in buying the US version of TikTok.
In the end, the president seemed to get tired and bored of the whole affair and while stories of a possible purchase of TikTok dominated the headlines a few summers ago, the stories eventually just faded out of sight and after Trump lost the election, the storyline fell apart altogether. the sight. Since then, TikTok has gotten stronger and stronger.