Short format videos are the next advanced form of procrastination… or just an easy way to pass the time (depending on who you ask), and TikTok has proven that short videos are ready to take the world by storm. Of course, YouTube doesn’t want to miss out on the fun and launched its own answer to TikTok two years ago: YouTube Shorts. utilities, TechCrunch Reports the platform has amassed a whopping 1.5 billion monthly viewers.
YouTube is reportedly announcing 1.5 billion monthly logged-in users for Shorts, ready for TikTok. to go on
Oddly enough, TikTok reported 1 billion monthly users in September 2021 (it hasn’t released any numbers recently). But it’s reasonable to assume that TikTok’s audience has also grown over the past ten months. Current predictions for TikTok’s monthly users are that the number could reach 1.5 billion sometime this year. Although we can’t immediately declare a winner in this fight, one thing is clear enough: people like to watch short videos (a lot!).
YouTube also used the spotlight to emphasize that YouTube Shorts have the ability to direct viewers to the creator’s long channels. In fact, YouTube still seems to place a lot of value on long-form content and doesn’t seem to be thinking about focusing its platform entirely on short videos, unlike TikTok.
TikTok, on the other hand, has gradually increased the length of time of videos allowed on the platform – a few months ago, this limit jumped all the way to 10 minutes, and, if TechCrunch correctly points out, this can be seen entirely as an attempt to lure creators of longer videos away from YouTube to TikTok.
YouTube’s Vice President of America Tara Walpert Levy told: TechCrunch that long-term videos are still the best way for creators to engage with their viewers and build lasting relationships. However, she appreciated that Shorts is an exciting way for creators to introduce themselves to new audiences.
Levy also stated that channels that upload both short and long videos generally have better overall watch time and a higher subscriber base. No numbers have been published to corroborate the claim mentioned above, so we’ll have to take this with a grain of salt for now.
All of this shows that YouTube still has value in its longer videos and isn’t considering switching to a full TikTok-like viewing experience. But Shorts does appear to be producing good results for the company. The bottom line: Short-from videos don’t lose their appeal any time soon.