TikTok is launch a new set of accessibility tools designed to bridge the language gap and globalize its content. The platform introduces a new automatic captioning feature, in addition to comprehensive translation functionality, which allows users to easily translate captions, stickers, and video descriptions. The auto-generated subtitles feature is self-explanatory – if you enable it, an algorithm will automatically convert the audio to text. That’s helpful if your favorite TikTok creator has a thick accent, but what about that Japanese chef you just love but don’t understand anything he’s saying?
TikTok is growing rapidly – the platform currently has more than 1.39 billion monthly active users, with 1.8 billion predicted by the end of 2022. TikTok expanded the length of the videos to 10 minutes in February in an effort to challenge YouTube in the long video segment, but according to our poll, the company is still lagging in this particular segment.