Earlier this month, it was announced that Apple’s iPhone 13 and iPhone 13 Pro Max were the best-selling smartphones worldwide in the first quarter of 2022. Now, new data shows that Apple devices also dominated the tablet market.
Apple’s iPad line absolutely dominates the tablet market
International Data Corporation (IDC) analyst Francisco Jeronimo has stated that the iPad lineup accounted for 31.8% of global tablet shipments between January and March, making Apple the number one brand. The brand’s success was spearheaded by the entry-level model iPad (2021), which debuted in September and starts at $329 in the US. It was not only Apple’s best-selling iPad, but also the most popular tablet worldwide. Second place was the highly rated and highly anticipated iPad mini (2021). Apple’s mini iPhones have been seriously under-performing in recent years — to the point that the size will be discontinued in September, but the latest data suggests that mini-tablets are still in high demand.
Completing the top 3 was another iPad – the iPad Pro (2021). Apple’s high-end tablet comes in two sizes and starts at $799, but that high price hasn’t deterred customers, with the latest iPad Pro outperforming any Android tablet on the market. That is certainly no small feat.
Samsung continued as the second largest tablet brand
Samsung followed Apple in second place with a 21.8% share of the global tablet market, with the two brands forming a strong duopoly in the segment with a combined market share of nearly 54%. Details on Samsung’s performance are scarce, although the company’s affordable Galaxy Tab A 8.4 (2020) proved popular enough to become the fourth best-selling tablet in the world, as well as the best-selling Android tablet.
Amazon beat Lenovo to third in the tablet market
With Huawei removed from the equation, there is often a fierce battle between Amazon and Lenovo for third place in the tablet segment. Last quarter Amazon was the winner. The company behind Fire tablets captured almost 10% of the market – 9.8% to be exact. It offers a small but popular portfolio of affordable tablets, spearheaded by the Fire HD 10 and HD 10 Plus models launched about a year ago. Amazon also sells two smaller and even cheaper devices, the Fire HD 8 and HD 8 Plus, but these have been around for nearly two years and will soon be due for an upgrade. Once they’re revamped, Amazon will stand for even more market share.