Still popular after six years, Pokemon Go has generated $4.5 billion in lifetime revenue

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It was the summer of 2016 when Niantic released its Augmented Reality based Pokemon Go game for smartphones. During that summer, you would see crowds of young people walking through storefronts and parking lots, staring at the screens on their handsets in search of certain Pokemon. Until scientists can create actual Pocket Monsters, Pokemon Go is the closest thing to bringing the cartoon to life.

Pokemon Go has generated worldwide revenue of $4.5 billion in just over six years

The aim of the game is to catch as many Pokemon as possible, each with individual powers, train them and fight against other trainers who have their own Pokemon. The game was, unsurprisingly, a huge hit worldwide generating $200 million after the first month of release. To put that into perspective, Fortnite brought in $25 million in its first month on mobile platforms and $100 million after its first 90 days on mobile.
Now, more than six years later, calculates that Pokemon Go has been responsible for Niantic’s collection of $4.5 billion in revenue. The new report claims 2020 was the game’s best year as Pokemon Go players spent $915.2 million on in-app items (the report cites data from Statista and App Magic). Last year, sales fell 3% year-over-year to a still more than respectable $887.5 million.
Pokemon Go is incredibly popular in America as $1.86 billion was spent on in-app items from that region in the first six years of the title. That narrowly beats the Asia-Pacific market where $1.84 billion has been spent by players. In the region called Europe, the Middle East and Africa, $792 million has been coughed up by players over the same period.

Pokemon Go continues to be popular as it is the seventh most profitable mobile game in the world. The six games for Pokemon Go are Honor of Kings, PUBG Mobile, Genshin Impact, Candy Crush Saga, Roblox, and Coin Master.

After the first eight months of this year, Pokemon Go players have spent $430.6 million. If spending stays at that pace, the game will see a massive drop in revenue to $646 million by 2022. But with the holiday season just around the corner, the pace of in-app purchases could pick up as players use App Store and Play Store gift cards. which can be used to purchase more Pokeballs (used to catch Pokemon), clothing for their on-screen characters, and items to give them an edge in battle and when trying to catch Pokemon.

The pace of Pokemon Go downloads in 2022 suggests the game will see 38% fewer installs this year

Data from Statista and App Magic also shows that the game itself has been downloaded 590 million times, with more than half of those downloads occurring during the first year of Pokemon Go’s release. In 2020, during the COVID-19 pandemic, Pokemon Go was installed more than 60 million times as often as mobile games. Last year there were still 56 million downloads, and for the first eight months of 2022 there have been 23 million downloads. That puts the game on track to be installed 34.5 million times by 2022.

Augmented Reality (AR) places a layer of computer-generated images and data over a lifelike view of the world. In the game, this manifests itself by showing wild and free Pokemon running around on the lawn in front of you, or in a restaurant or shop. Because you clearly know Pokemon aren’t real (you DO know Pokemon aren’t real, don’t you?) image from the camera on the back of your phone.

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