It was the summer of 2016 when Niantic released its Augmented Reality based Pokemon Go game for smartphones. During that summer, you would see crowds of young people walking through storefronts and parking lots, staring at the screens on their handsets in search of certain Pokemon. Until scientists can create actual Pocket Monsters, Pokemon Go is the closest thing to bringing the cartoon to life.
Pokemon Go has generated worldwide revenue of $4.5 billion in just over six years
Pokemon Go continues to be popular as it is the seventh most profitable mobile game in the world. The six games for Pokemon Go are Honor of Kings, PUBG Mobile, Genshin Impact, Candy Crush Saga, Roblox, and Coin Master.
After the first eight months of this year, Pokemon Go players have spent $430.6 million. If spending stays at that pace, the game will see a massive drop in revenue to $646 million by 2022. But with the holiday season just around the corner, the pace of in-app purchases could pick up as players use App Store and Play Store gift cards. which can be used to purchase more Pokeballs (used to catch Pokemon), clothing for their on-screen characters, and items to give them an edge in battle and when trying to catch Pokemon.
The pace of Pokemon Go downloads in 2022 suggests the game will see 38% fewer installs this year
Data from Statista and App Magic also shows that the game itself has been downloaded 590 million times, with more than half of those downloads occurring during the first year of Pokemon Go’s release. In 2020, during the COVID-19 pandemic, Pokemon Go was installed more than 60 million times as often as mobile games. Last year there were still 56 million downloads, and for the first eight months of 2022 there have been 23 million downloads. That puts the game on track to be installed 34.5 million times by 2022.