SimplyBook (opens in new tab) is the product of Notando Iceland Ltd, a software company founded in 2001 by an entrepreneur named Ingvar Gudmundsson. The company formally launched SimplyBook in 2011 and has overseen the growth of its appointment scheduling software into a popular product.
The SimplyBook app allows businesses to take appointments from their customers without any hassle. It is a multilingual app, available in more than a dozen languages, and therefore suitable for a worldwide audience.
SimplyBook has an excellent reputation among its users, but we decided to check for ourselves whether the app really deserves the widespread praise it gets.
SimplyBook: subscriptions and prices
There is a free version of SimplyBook that anyone can use, albeit with limited features. For example, this version supports up to five users and 50 bookings per month. Therefore, you need a paid subscription to unlock the advanced features of the app.
You can choose from three paid plans; Basic, Standard and Premium. Basic costs $8.25 per month, Standard costs $25 per month, and Premium costs $50 per month, billed annually. The Basic plan allows up to 100 appointment bookings, Standard allows 500 bookings, and Premium allows 2,000 bookings.
If you exceed the number of bookings allocated to your plan, you will have to pay additional fees for more; $14 for 200, $70 for 2,000, $300 for 15,000, or $500 for 30,000. We consider this pricing structure that limits bookings to be a significant drawback, as many competing apps offer paid plans that allow businesses to get unlimited appointment bookings.
Likewise, SimplyBook charges separately for SMS credit if you want to send reminders to your customers regarding their appointments. The platform charges $5 for 50 SMS credits, $7 for 100, $35 for 500, $70 for 1,000, or $1,400 for 20,000.
There is a 14-day free trial with each subscription, but no refunds after purchase.
You can access SimplyBook through the web-based interface or mobile app (iOS or Android). To sign up, you need a unique email address that you can verify. You must also provide a company name by which the platform will assign a unique subdomain (Name.SimplyBook.me) for your company. You cannot change this name after registration, so choose wisely.
After providing the required information and signing up, SimplyBook will create a booking page for your business using the unique subdomain. You have extensive control over the appearance and settings of this webpage from which customers can book appointments with your company.
You can change the look of your company’s online booking page by choosing from several templates available on the platform. However, there isn’t much variety in the design of the templates, which we believe was a major complaint from users.
The best thing you can do to set your business apart is to add custom accents to the templates. For example, you can use catchy color schemes or add attractive high-resolution images. Similarly, you can collect and display reviews from existing customers to build trust with potential customers.
One advantage of the app is that you can use a custom domain name for the booking page instead of the Simply.Me subdomain. This feature comes at an additional cost, but is a smart way to differentiate your business.
You can also collect payments for bookings, thanks to the platform’s integration with several payment gateways, such as Stripe, PayPal, and Square.
Once you’re done setting up your booking site, you’re good to go. You can spread the word to your clients and they can use it to schedule appointments directly. You can also accept bookings directly from your Facebook and Instagram business pages as SimplyBook is directly integrated with these platforms.
SimplyBook: interface and use
The SimplyBook app has a user-friendly interface. We like that you can access it via both the web and a mobile app. However, there is no native desktop app, which is a disadvantage compared to the competition.
If you experience any issues with the app, you can access direct customer support via live chat. Otherwise, you can use the official Help Center with detailed explanations and instructions for each feature of SimplyBook or the video tutorials available on the platform’s official YouTube channel.
SimplyBook: the competition
SimplyBook’s main competitors are Setmore, Picktime and Appointlet. SimplyBook is a good tool for scheduling appointments, but is a less cost-effective choice than its competitors.
SimplyBook: Final Verdict
After testing the ins and outs of SimplyBook, we can confidently say that it offers great value by helping businesses get appointments from customers with ease. However, the app is not without its flaws, including being expensive and having weak (live chat only) customer support.
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