If you are in business and looking for the best social media management tools (opens in new tab) to increase your fortune, Sendible is an ideal candidate to consider. This is a complete package that provides all the tools for managing social media campaigns, through an easy-to-use platform.
It has a variety of practical tools to get the job done, with the ability to schedule and queue your posts along with managing calendars to create controlled campaigns. The overall design and usability is intuitive, there’s a strong emphasis on reporting capabilities, and Sendible is competitively priced too.
You can also choose from a selection of different packages, all of which are designed to help users harness the power of social media marketing. These range from very basic freelance options, with a more basic set of tools on offer, to a full edition aimed at businesses expanding their focus on social media.
Subscriptions and Prices
Sendible has created a range of options in terms of plans and pricing, meaning it is well suited to business users of all sizes. Currently, the pricing appears to be $US or UK-centric, although there are also Sendible website portals for the UK, US and European markets. Presumably this means they can tailor a product or package to your location.
You can choose to pay monthly or annually, with a 15% saving for those who pay for the full twelve months at once. To illustrate typical package pricing, we’ll use monthly fees here, starting with the Creator Pack (opens in new tab)† There is a free trial available and it is then billed at $29 per month. It is mainly aimed at freelancers and offers 1 user and 6 social profiles to exploit.
Then there is the Traction package (opens in new tab), which also comes with a free trial and is billed monthly at $89. Sendible suggests it’s aimed at startup agencies and brands. Traction allows 4 users and has 24 social profile options. Sendible’s scale edition (opens in new tab) is the most popular, with the option to activate 7 users and 49 social profiles. It comes with a monthly cost of $199 and is aimed at growing agencies and brands.
Finally, Sendible offers the Expansion edition (opens in new tab), which is exactly that and offers a fully extensible package aimed at large teams and agencies. This costs $399 per month, but there is also a free trial option and it offers a flexibility of 15 users and 105 social profiles that will clearly be useful for businesses that are on the rise.
Basic features
There are several core areas of Sendible, all of which should appeal to a business owner looking for a strong handle on social media campaigns. Key areas of focus include publishing, collaboration, and analytics, with the ability to closely monitor how campaigns are progressing, through a neat dashboard-style design layout.
Conveniently, each of the plans described above adds features and functions that are appropriate for the specific target market. In theory, this means you only pay for what you use, rather than having a lot of tools that are never called up. The Freelancer Edition offers unlimited scheduling, scheduling and publishing, monitoring and responses plus reporting and content suggestions.
Professional Features
Switch to the Traction package and you’ll get all those options plus team collaboration, mail assignment and approval, user management and a personalized demo to get the ball rolling. Likewise, the Scale edition includes everything in Traction, along with automated customer reporting, a content and hashtag library, custom approval flows, and personalized onboarding.
Meanwhile, expansion features include everything in the scale plan along with white labelling, the ability to manage customer permissions, merge tags and you also get the benefit of a dedicated account manager. This alone can be very helpful in a loaded and fast-growing social media management department.
Interface and in use
Sendible can be used to tackle all your social media management challenges and is therefore compatible with all the usual suspects. It integrates with Twitter, Facebook, Instagram, YouTube and basically everyone else. To do that effectively, Sendible has created a great little UI, which is both easy to use and powerful.
Central to the effective nature of Sendible is the dashboard area. This is the home of all the core tools you use during daily activities. It’s also crucial for campaign setup and management, with menu options for scheduling and queuing messages. You can also dive into published items, check how activity levels are progressing, and then track the outcome. It’s all very simple, even in the more robust package editions.
support
Not everyone is ready or able to get started when they embark on a social media marketing journey. In that regard, we like the way Sendible has packed enough to help the newbie or seasoned professional as well as single freelancers while also providing a lot of support for those higher up the ladder. Indeed, multiple information options can be found on the Sendible support site.
We also like the ease with which it is possible to dive in and see how other users have fared with their Sendible experience. This is often a great way to locate potential problem areas. That’s especially true if you work in a collaborative environment or have new staff who may not be familiar with the way things work.
As you’d expect, Sendible’s support staff can also be contacted directly, with the support center offering plenty of options on that front.
The competition
Sendible covers an awful lot of social media management bases. There is also something for every kind of budget. However, it’s worth remembering to check out other social media alternatives. Take a look at Hootsuite, SocialPilot, Buffer, eClincher, Statusbrew, Loomly, and Zoho Social, all of them pretty decent competitors worth investigating.
Final verdict
Sendible offers a good selection of different package options for people with ambitions to increase their social media profile. For campaign purposes, it has all the tools, especially if you are an agency or a company with big social ambitions. It’s easy to see why the Sendible Scale package is the most popular, as it contains a lot of great tools that will appeal to many.
Crucially, there is a solid reporting capability, too many of which will be key to determining how much return they will get on their monthly or annual investment.
