While Samsung is unlikely to follow the OnePlus path and directly confirm many things about the Galaxy Z Fold 4, Z Flip 4 and Galaxy Watch 5 that currently reserved for a due announcement event on August 10, today’s much anticipated release of a new Galaxy S22 “edition” can be regarded as an indirect confirmation of a juicy piece of information.
The “New Purple Edition”
of the 6.1-inch high-end handset released in February 2022 is far from groundbreaking or groundbreaking on its own, adding just a fresh (and admittedly hot) coat of paint on top of the same “old” internals.
Pre-order the Galaxy Z Fold 4 or Z Flip 4 before they’re officially announced
What’s probably most intriguing about this announcement is Samsung’s allusion to certain “exciting new Galaxy devices” that will come in the same Bora Purple flavor later this year. It doesn’t take a rocket scientist to find out that the company is teasing the aforementioned Z-fold 4, Z Flip 4, and Galaxy Watch 5, as well as the Galaxy Buds 2 Pro.
Coincidentally (not!), the Bora Purple-coated Galaxy S22 is slated to go on sale, you guessed it, on August 10, when Samsung’s all-new devices are also pretty much guaranteed to move from pre-orders to actual pre-orders on their way to the pockets, wrists, and ears of their first-time users.
While things are kept very vague in terms of US availability on Samsung’s official regional editorial board, The Verge tells us to expect
a surprisingly broad release with large and small carriers in addition to the company’s e-store. That, for example, is in stark contrast to the existing Violet-infused S22, which is still a Samsung.com exclusive.
Of course, the “vanilla” The Galaxy S22 5G in Bora Purple starts at the same old price of $799.99 with 128 gigs of internal storage and 8 GB of RAM, and for now there are no (official) words about comparable S22+ and S22 Ultra models coming soon.
By the way, in case you’re wondering, “Bora” means purple in Korean, which… must be at least a little confusing for native speakers of the language who can also understand English with little to no difficulty. For its part, Samsung says this “bright and eye-catching” model is designed to “evoke joy, spark creativity and embrace individuality,” which… is certainly a little pompous, but not entirely untrue.