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Samsung takes advantage of strong Galaxy A-line sales to remain top smartphone seller in Q2

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Market research agency canalys released its second quarter data showing smartphone shipments for the period are down 9% year-over-year. The company explained that problems with the global economy were the cause, as well as certain regional factors. Samsung remained the largest smartphone seller in the world with a 21% market share, thanks in part to strong shipments of its budget-priced Galaxy A series.
The Galaxy A series consists of cheaper handsets with usable cameras, large batteries and generally good performance for the price.

Continued high demand for the iPhone 13 series helped Apple maintain the second-highest market share of global phone manufacturers at 17%. China’s Xiaomi, Oppo and Vivo came in third, fourth and fifth respectively. Each of these companies had a decline in phone shipments in the second quarter, giving them global market shares of 14% (Xiaomi), 10% (Oppo) and 9% (Vivo).

Canalys research analyst Runar Bjørhovde said: “Sellers were forced to rethink their tactics in the second quarter as the outlook for the smartphone market became more cautious. Economic headwinds, sluggish demand and inventory build-up have forced vendors to change their portfolio strategies for the remainder of 2022. The mid-market oversupply is an exposed segment for merchants to focus on adapting to new launches as consumers on a tight budget shift their device purchases to the lower end.”

Another Canalys analyst, Toby Zhu, said the supply chain is concerned about falling demand for smartphones. That makes sense, of course, as lower demand for handsets leads to a decrease in the number of units built, which in turn reduces the demand for smartphone manufacturing supplies. Zhu added, “As parts supply and cost pressures ease, a number of concerns remain within logistics and manufacturing, such as the stricter import laws and customs procedures of some emerging markets slowing shipments.”

“In the short term,” Zhu added, “vendors will try to accelerate resale through promotions and offers ahead of new launches during the holiday season to ease the channel’s liquidity pressures. But unlike the pent-up demand from last year, “Disposable income has been impacted by rising inflation this year. Deep collaboration with channels to monitor inventory and supply is vital for suppliers to identify short-term opportunities while maintaining healthy long-term channel partnerships.” term.’

For the record, Apple had a market-leading increase in market share of 21.4% year-over-year. Samsung’s year-over-year increase in market share in the second quarter was 16.7%, placing it in second place Apple. Xiaomi lost 17.6% of its market share in the second quarter of 2021 in 2022, Vivo lost 10% and Oppo’s market share in the second quarter of 2022 fell by 9.1% year-on-year.

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