Continued high demand for the iPhone 13 series helped Apple maintain the second-highest market share of global phone manufacturers at 17%. China’s Xiaomi, Oppo and Vivo came in third, fourth and fifth respectively. Each of these companies had a decline in phone shipments in the second quarter, giving them global market shares of 14% (Xiaomi), 10% (Oppo) and 9% (Vivo).
Samsung and Apple each performed well during Q2
Another Canalys analyst, Toby Zhu, said the supply chain is concerned about falling demand for smartphones. That makes sense, of course, as lower demand for handsets leads to a decrease in the number of units built, which in turn reduces the demand for smartphone manufacturing supplies. Zhu added, “As parts supply and cost pressures ease, a number of concerns remain within logistics and manufacturing, such as the stricter import laws and customs procedures of some emerging markets slowing shipments.”
“In the short term,” Zhu added, “vendors will try to accelerate resale through promotions and offers ahead of new launches during the holiday season to ease the channel’s liquidity pressures. But unlike the pent-up demand from last year, “Disposable income has been impacted by rising inflation this year. Deep collaboration with channels to monitor inventory and supply is vital for suppliers to identify short-term opportunities while maintaining healthy long-term channel partnerships.” term.’