Well, here’s something you probably haven’t heard for a minute. Huawei is growing rapidly in a key market dominated by Samsung, although it is clearly still not allowed to use Android, Google’s Play Store or Google Mobile Services.
But the foldable segment could mean new beginnings, like the stunning P50 Pocket managed to propel its makers to a healthy share of 20 percent of the booming category’s global pie in the first three months of this year.
That’s up just 9 percent in the last quarter of 2021, and while Samsung’s supremacy doesn’t seem threatened in the near term, Huawei can certainly build on this progress going forward. As a matter of fact, the future of the still small but fast-growing foldable smartphone market looks bright, with an overall increase of 107 percent currently projected. projected for year-round DSCC
Not a surprising top three, surprisingly small gap between #2 and #3
That would bring the total number of foldable device shipments to more than 16 million units, which is certainly not much in the grand scheme of the global mobile industry, but is expected to continue to grow at a similar (if not faster) pace in the coming years. year.
Samsung accounted for a whopping 74 percent of the 2.22 million units sold worldwide between January and March 2022, mind you, but while the Galaxy Z Flip 3 was (once again) by far the most successful individual model out there, the aforementioned Huawei P50 Pocket came surprisingly close to beating the Z Fold 3 for the silver medal position.
That must be giving Samsung pause, although the The Galaxy Z Fold 4 is already expected to prove much more popular than its extravagant predecessor thanks to, you guessed it, a “lower launch price than last year’s $1799.”
This is actually not the first time we hear about possible price cuts for Z Fold 4 and Z Flip 4 compared to their 2021 forerunners, but alas, no leaker, tipster or industry analyst is bold enough to talk numbers, leaving us hoping for the best as we prepare for the “worst” ie modest cuts of no more than $100 or so.
The Z Fold 3 and Z Flip 3 are still having an insane (extended) Memorial Day sale
More exciting things to come
An interesting number mentioned in the current market report is three, which indicates how many brands are likely to enter the foldable category in the second half of 2022, contributing to the “strong” overall growth expected despite various manufacturing challenges. .
Other brands like Oppo, Honor, Vivo and Xiaomi are sure to try and ramp up their competition for Samsung (and Huawei) too, so it’s no wonder the best is yet to come for the foldable market.