Apple has been trying for quite some time to close the gap to Spotify in terms of subscribers to the at the top of the global music streaming rankings, but after two (semi) recent price changes, it doesn’t look like it will be in the very near future.
Instead of $4.99, students are in the US watch coughing up $5.99 a month
starting with their next bill, and similar price increases seem to have taken effect in Canada and the UK in recent days as well.
While that might not sound very drastic, it does represent a pretty significant 20 percent price increase… which comes out of nowhere and makes Spotify look even more appealing than usual. While a $5.99 Apple Music student subscription still includes Apple TV+ access also for a “limited time”, Spotify also comes with Hulu and Showtime at a reduced rate for people enrolled at accredited US colleges and universities.
Bottom line, it sure feels like Apple is making a mistake here, but at least the $9.99 and $14.99 family plans are unchanged…for now.
Incidentally, these new student shifts in the US, Canada and Great Britain were clearly inspired by a discreet price increase in markets as diverse as Australia, India, Indonesia, Israel, Kenya, Malaysia, New Zealand, the Philippines, Saudi Arabia, Singapore, and South Africa last month, so it’s probably a good idea to keep an eye on other regions for signs of additional walks in the future.