Big companies like to throw marketing words that mean nothing to the consumer. Ever since Facebook announced it was trying to build the so-called “metaverse” and went the extra mile to rename the company, everyone has been pouring resources into metaverse projects.
Because every company has its own take on the metaverse, Microsoft, Meta and other tech giants have formed a group that aims to make the digital world they are trying to build compatible with each other. Members of the Metaverse Standards Forum will work together to achieve “real world interoperability” from what is now just a concept.
Despite Niantic not joining the new organization (just like Apple), Niantic continues to build AR (augmented reality) and VR (virtual reality) worlds, as one of the pioneers of these technologies. Today, the studio that gave us Pokemon GO . has given announced a new partnership with another giant, the National Basketball Players Association (NBA).
Niantic and NBA will build an original mobile AR game called NBA All-World, with the aim of putting fans of the sports game in “the real world”. This will be a free to play, officially licensed, geolocation (Android and iOS) mobile basketball game where players can find, challenge and compete against some of the best NBA players, then recruit them to their team.
Niantic also announced that NBA All-World fans will be able to outfit the basketball players in the game with custom clothing. No release date has been mentioned, but players can sign up to be notified when NBA All-World is available in their country by going to the official game website†