It’s now been nearly 11 months since the launch of the highly anticipated flagships Google Pixel 6 and Pixel 6 Pro, which were intended to be “Android’s iPhone”. We (and by “we” I mean me) expected a duo of flagship devices that can do everything more expensive phones from Samsung and Apple can do, but just as reliable (if not even more reliable) and at a better price! You know – because Google makes Android and because that’s what Google promised.
Unfortunately, much to everyone’s shock, instead of becoming Android’s iPhone (read: a reliable phone with great software support you can count on), the Pixel 6 series turned into one of Android’s least stable and therefore hardest to handle. recommend flagship phones in 2021 -2022. If you bought a Pixel 6 more than a month ago, you already know exactly what I’m talking about, and if not, you’ve certainly read the hundreds of stories (no exaggeration) about the different hardware and software errors that Pixel 6 and Pixel 6 Pro for almost a year! A year. I repeat – a year. Who would be happy with a $900 phone that didn’t get reliable until almost a year after launch? I certainly don’t.
Apologies gifts! Should Google offer Pixel 6 and Pixel 6 Pro owners a special discount/trade in deal on Pixel 7 and Pixel 7 Pro?
This is the Pixel 7 Pro in the new color Hazel!
As you may know, the Pixel 6 bugs have now largely been ironed out thanks to Android 13 (some battery drain issues persist, but right now it’s a given that Google’s flagships underperform when it comes to battery life).
Anyway, since it lasted Google spent nearly an entire year making the Pixel 6 and Pixel 6 Pro the reliable smartphones they were meant to be from day one, wouldn’t it be fair if the company offered a special “apology” to those who bought the Pixel 6 and Pixel 6 Pro. offer gift deal” on the soon-to-be-released Pixel 7 phones?
Right now, Google’s trade-in deals for Pixel 5 owners looking to buy a Pixel 6 Pro aren’t all that great:
- If you trade in a Pixel 5 to buy a Pixel 6 Pro in the US, you’ll get $347 off
- If you trade in a Pixel 5 to buy a Pixel 6 Pro in the UK, you’ll get £200 off
- If you trade in a Pixel 5 to buy a Pixel 6 Pro in Europe (Germany), you get €290 off
Of course, that’s not an apples to apples comparison since the Pixel 5 is older and not even part of Google’s revamped phone design language. However, if the discounts for Pixel 6 owners looking to buy a Pixel 7 are similar, I don’t think that would be fair to those who have been dealing with so many bugs for so long. Of course, that’s if those customers want to upgrade to another Google phone in the first place.
Google should keep the prices of Pixel 7 and Pixel 7 Pro unchanged; follow Samsung’s example of great trade-in deals
Pull out a Samsung, Google!
Anyway, probably the best example when it comes to trade-in deals in the smartphone industry is Samsung, and perhaps Google, could draw some inspiration from the South Korean company. At this point, for example, Samsung is ready to take $900 off your Galaxy Z Fold 4 purchase price to trade in a Galaxy Z Fold 3 or a Galaxy Note 20 Ultra. Plus, you can save $800 if you trade in the two-generation Galaxy Z Fold 2 or Galaxy S21+, which is just… notable in terms of trade-in deals.
The Pixel 7 and Pixel 7 Pro trade-in agreement for Pixel 6 and Pixel 6 Pro owners
Now, to the big question: how much discount should Google offer to those Pixel 6 and Pixel 6 Pro owners who have dealt with broken fingerprint readers, poor battery life, dysfunctional adaptive brightness, screen freezing, poor signal and a bunch of other smaller bugs in 2021-2022?
Of course, there’s no perfect way to “measure” this, but if you ask me (as a Pixel 6 Pro owner from day one), I’d appreciate a generous trade-in deal. So, here’s what I imagine such a deal might look like:
- Trading a Pixel 6 to buy a Pixel 7 can get you a $400 discount (or the equivalent based on your region)
- Trading a Pixel 6 Pro to buy a Pixel 7 Pro can get you a $600 discount (or the equivalent based on your region)
Sure, that’s a discount equivalent to 2/3 the value of the Pixel 7 and Pixel 7 Pro, but I don’t think it’s too much of a price to pay for Google…
As a company that doesn’t rely on phone sales to make the bulk of its profits, and as a phone manufacturer now trying to attract existing Apple and Samsung users, and maintain its existing Pixel fan base (remember , these are people who now doubt Google’s ability to make a reliable flagship phone), Google doesn’t have much to lose here. In fact, Sundar Pichai & Co should now do everything it can to retain and attract users.
That is, of course, if Google keeps the same (amazing) prices of $600 and $900 for the Pixel 7 and Pixel 7 Pro. This can be challenging in the current economic climate, but if there’s one company that can withstand rising phone prices, it’s Google.
Skyrocketing iPhone 14 prices around the world and canceled flagships Note 22 and S22 FE – Google’s golden ticket to record-breaking Pixel 7 and Pixel 7 Pro sales?
Of course, we can never view the smartphone industry in isolation. But in this case, it could play to our and Google’s advantage!
As you may know, though iPhone 14 and iPhone 14 Pro prices in US, Canada and China are unchanged from last year, Cupertino’s brand new flagship phones are significantly more expensive around the world! That includes some of Google’s target markets, such as the UK and Germany, where the iPhone 14 series is 15% more expensive.
Ultimately, it’s up to Sundar Pichai & Co whether they decide to keep the price of the Pixel 7 series low and offer existing Pixel owners a generous (and well-deserved) discount to make up for the mediocre Pixel 6 experience!
Another benefit would be that if (God forbid) the Pixel 7 phones run into similar reliability issues as the Pixel 6, the high discounts for Pixel 6 owners and lower pricing Real crisis over at Mountain View. Like they did for the Pixel 6.