With the price of everything from fuel to groceries soaring, it won’t surprise anyone if Apple raises the price of its 2022 iPhones and, according to one analyst, the iPhone 14 range becomes more expensive than the iPhone 13.
The iPhone 13 family consists of the 5.4 inch iPhone 13 mini which starts at $699, the 6.1 inch iPhone 13 which starts at $799, the 6.1 inch iPhone 13 Pro whose entry-level variant costs $999, and the 6.7-inch iPhone 13 Pro Max, which retails for $1,099.
This year’s lineup may look very different. For starters, the mini is apparently being replaced by the 6.7-inch iPhone 14 Max. There will also be greater differentiation between the standard models, also fondly known as poor people models, and the Pros.
Rumor has it that only the iPhone 14 Pro and iPhone 14 Pro Max are powered by the new A16 Bionic chip. Reports show that making chips has become a costly business and some Apple suppliers are planning to pass that cost on to the Cupertino giant.
According to an earlier report, that could be why Apple has reserved the new chip for the Pros, because it allows the company to bear the price increase without pushing it through to buyers.
New information suggests that potential iPhone 14 buyers should brace themselves for a price hike anyway.
Talk to UK outlet The sun
Wedbush Securities’ Dan Ives said that “a $100 price hike is coming for the iPhone 14.”
Echoing industry sentiment, Ives said prices have risen across the supply chain and Apple may be passing the costs on to consumers.
However, Apple can still waive it. With the mini out of the picture, the range’s starting price will default to $799. Throwing in another $100 would push the price up to $899, which could reduce the chances of the iPhone 14 being the best phone of 2022, as the vanilla options from Google and Samsung are much more affordable.
Ben Wood of CCS Insight believes that while rising manufacturing and parts costs may necessitate a price hike, Apple still won’t because of the rising cost of living.
Apple will have to make some tough decisions about iPhone 14 pricing. There’s no question that manufacturing and component costs continue to rise for all consumer electronics manufacturers, and in the case of the UK, exchange rates are also a factor. These elements suggest that a price increase may be necessary. But given the cost of living, Apple may decide that rising prices could be counterproductive.” – Ben Wood
Alternatively, Apple can keep the price of the iPhone 14 the same and only increase the prices of the Pros. A rumor has it that the iPhone 14 Pro will cost $1,099 and the Pro Max $1,199.
Consumers probably won’t be willing to pay higher prices for the standard models anyway, as they’ll likely keep the design and rear cameras of their predecessors. The only significant improvement expected is that the iPhone 14 and 14 Max could get an improved selfie camera and satellite messaging.
The Pros, on the other hand, would get a new 48MP camera on the back, as well as a new design on the front, on top of the aforementioned new SoC.