Samsung recently released a new 30-second television commercial for its two foldable devices, the Galaxy Z Fold 3 and the Galaxy Z Flip 3. The former has a 6.2-inch AMOLED display that replaces a 7.6-inch tablet screen. shows when opened as a book. The latter is a small, pocket-sized 4.2-inch device that flips open to become a smartphone with a long and thin 6.7-inch display (with an external 1.9-inch display for notifications, messages, and the like) .
Samsung says that in the company’s new 30-second ad called Flex games“Competitors from around the world go toe-to-toe in an epic flex-off, using Flex mode.” What is Flex Mode, you ask? This is a setting on both of Samsung’s foldable handsets that allows both foldable handsets to be placed flat on a table with the screen open at a range between 75 and 115 degrees.
With Flex Mode enabled on the Galaxy Z Fold 3 or Galaxy Z Flip 3, both phones can lie on a table that is partially folded, which will automatically enable Flex Mode. The bottom half of the screen allows you to navigate through the app, while the top half shows the view from within the app. Unfold the phone completely and the app will return to full screen mode; fold it partially to return to Flex mode.
In Flex mode, both foldable devices will remind you of a mini laptop device. Note that not all apps support Flex Mode, but Google’s YouTube streaming video app and Duo video chatting app do.
As we mentioned, the ad should resemble a game show as the multitasking contestants use Flex mode on the Galaxy Z Flip 3 and Galaxy Fold 3 to see which can complete certain tasks faster than the others. The contestants are introduced and there’s even a reference showing how far we’ve come since the OG iPhone was released in 2007.
You may recall that in the original series of television commercials made for the OG iPhone, Apple promoted the YouTube client that came with the handset by letting a dog skateboard. It’s hard to believe this is a coincidence, but Sammy’s new ad for Flex mode on the Galaxy Z Fold 3 and Galaxy Z Flip 3 shows a dog on a jet-powered skateboard.
We could see Samsung release the latest versions of its foldable handsets in August or September of this year. In the meantime, the company is promoting currently available models to clear out existing inventory.
Samsung continues to dominate the foldable handset market, as the company reported: shipments of its foldables were up 400% year-on-year last year. The manufacturer also said that innovations in foldable handsets are driving consumers to switch brands. Samsung itself found that 150% more consumers switched smartphone brands to buy the Galaxy Z Flip 3 than the number who switched brands to buy the Galaxy Note 20. 140% more consumers switched smartphone brands to buy the Galaxy Z Flip 3 over the number that switched to buy the Galaxy S21.