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Musk is shutting down Moments as part of his Twitter 2.0 plan

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Changes have been flying left and right on Twitter ever since Elon Musk took over the wheel again in October. The tech billionaire has a specific vision for the future of the platform, which he sometimes calls ‘Twitter 2.0’. Now a new change has been made as part of this plan and Twitter Moments is coming to an end. The Moments project was launched in 2015, days after former Twitter chief Dick Costolo parted ways with the company. It was marketed as “an entirely new way to look at tweets”, and was an attempt to highlight important content.

The experiment proved more or less unsuccessful as Twitter swapped the Moments tab on mobile with Explore just two years later, and in 2018 it removed the option to make Moments on mobile. The feature still worked on desktop, but as of today, Twitter users will not be able to create new Moments on both mobile and desktop.“Not all Moments last. Starting today, we’re removing the option to create Moments for most users as we focus on making other experiences better. Don’t worry, you can still view Past Moments and Live Events follow on twitter,” reads the official statement on Twitter.

Chances are that this feature will not be missed, as statistics show that it is rarely used anyway. What do you think of this? Will you miss creating “Moments” on Twitter? And do you like the direction things are going under Musk? Share your thoughts in the comment section below.

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