Messenger gets a special tab for audio and video calls. The addition is intended to further improve the functionality and visibility of Messenger’s free calling features.
As reported by the Verge, the new tab keeps your conversations organized and in one place. It also makes it so easy to call other users at the touch of a button.
This could be one of Meta’s more successful design choices when it comes to the Messenger app. The latter sometimes has trouble establishing his own identity, often using cues from other apps like Instagram and WhatsApp when introducing new features.
One thing’s for sure: the days when Messenger was just a dedicated app that replaced Facebook’s chat features are long gone. According to the tech giant, the share of daily video and audio calls via Messenger has increased by about 40%. This shows that the demand for contact with others in addition to text messages has increased dramatically.
Admittedly, this is due in no small part to COVID-19 and the resulting lockdowns. However, it should be noted that Meta’s Messenger app is one of the last of its kind that allows users without phone numbers to make free calls. Other apps that offer such functionality (including WhatsApp, Signal, and Google Voice) usually require a phone number to use.
It seems that Meta is now increasingly trying to please its customers en masse and consider their consumer patterns when making decisions. Even if Meta’s efforts in recent years have focused mainly on its big long-term ambition, the metaverse, the tech giant now seems to be doubling down on its efforts to satisfy its wider user base.
Perhaps making Messenger even more useful is a step in the right direction. If only Meta would do the same for Instagram.