iPhone 14: Apple’s First iPhone Price Increase Since 2017 to Divide Opinions and Multiply Profits

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When Apple introduced the first $1,000 iPhone in 2017, the internet was fascinated. In a good and a bad way. However, most thought “this was crazy” and vouched for avoiding the iPhone X like the plague. But it turned out to be mostly just a phase…

Fast forward five years later, the $1100 iPhone 13 Pro Max is the second best-selling phone in the world (at least according to IDC† Apple’s largest flagship is preceded by the $800 iPhone 13, which takes first place, and the $1,000 iPhone 13 Pro, which comes in 4th place.

Who would have thought that! It turns out that millions of people are eager to save $1,000 or more for a brand new iPhone in 2022. Just like in 2021 and 2020, 20219, 2018… You get the point!

So, Apple listened…

According to somewhat reliable tipsters Jon ProsserLeaksAppleProand analyst Chris CasoiPhone 14 prices “should” and will increase, making all new iPhone 14 models $100 more expensive than their iPhone 13 counterparts, with the exception of the base iPhone 14 variant:

  • iPhone 14 (6.1-inch) – $799
  • iPhone 14 Max (6.7-inch) – $899
  • iPhone 14 Pro (6.1-inch) – $1,099
  • iPhone 14 Max Max (6.7-inch) – $1,199

So let’s see why Apple might increase the prices of iPhone 14; what hardware upgrades could justify the price increase and if there’s a slim, slim chance that the rumors are really wrong and Apple is actually gearing up for another generous year with a bigger and more durable iPhone 14 Max…

iPhone 14 series price hike: Apple has dozens of reasons to make iPhone 14 more expensive

iPhone 14 Max shakes up Apple’s lineup prices for the first time since 2017

While there is certainly a scenario where iPhone 14 prices will remain the same as before, there are some very good reasons to believe that the rumors will turn out to be true.

But by far Apple’s best reason for making the 2022 iPhones more expensive for the first time since iPhone X is the brand-new iPhone 14 Max model, which (strangely) replaces the iPhone 13 mini from its 2021 lineup (which is poorly designed). sold).

Regardless, the iPhone 14 Max will be the latest addition to Apple’s lineup of iPhones. Philosophically, there’s nothing special about it – it’s expected to be the same phone as the standard iPhone 14, but with a bigger screen and a bigger battery.

However, knowing that the “Max” branding and model has traditionally been reserved for Apple’s more expensive iPhones, and that the Pro Max model is always $100 more expensive than the smaller Pro iPhone, it’s almost certain that the iPhone 14 Max will have to start at $900. That would leave the price of the iPhone 14 unchanged (compared to the iPhone 13), but now the lineup would start at $800, instead of $700, which would have been the case. if iPhone 14 mini were a thing (RIP).

The price should reflect the hardware differences between the iPhone 14 and iPhone 14 Pro series

Of course, a more expensive iPhone 14 Max means that the iPhone 14 Pro and iPhone 14 Pro Max also have to increase in price, to justify their existence and “pro” qualities. Apple is a company and companies love to… upsell. Tim Cook & Co likes to keep a healthy $200 gap between the most expensive standard iPhone and the cheapest Pro model. Therefore, according to tipsters like Jon Prosser, compared to iPhone 13 Pro ($1,000) and iPhone 13 Pro Max ($1,100), the 2022 iPhone 14 Pro and iPhone 14 Pro Max are expected to cost $1,100 and $1,200 respectively. . That’s $100 on top.

With that comes the question, “How does Apple plan to justify the iPhone 14 Pro and iPhone 14 Pro Max price increase?”. And since “there’s a new iPhone 14 Max model” isn’t necessarily pretty, here’s what Apple might tell you in September…

What upgrades and new features can Apple justify the iPhone 14 and iPhone 14 Pro price increase?

As we’ve established, the vanilla iPhone 14 is expected to cost as much as the vanilla iPhone 13. Apart from that, we can’t compare the price of the iPhone 14 Max to that of an older iPhone, because this is “big but modest “Model is technically something new for Apple…

But we can talk about the iPhone 14 Pro series…

If you ask me, to justify the expected price increase, in addition to all the rumors of improvements (which you will see below), Apple should give iPhone 14 Pro and iPhone 14 Pro Max:

  • 256 GB basic storage
  • Faster charging and reverse wireless charging
  • A brand new (larger) ultra wide angle camera sensor

But that’s just my short (but realistic) wish list. Now let’s see what Tim Cook & Co is actually cooking…

iPhone 14 Pro and iPhone 14 Pro Max get a new front design

For starters, iPhone 14 Pro and iPhone 14 Pro Max get Apple’s first front-end redesign since iPhone X came out in 2017, while the more affordable iPhone 14 and iPhone 14 Max are sure to stick with the good/bad old notch. The new look of the iPhone 14 Pro series with double perforations is a good starting point, but of course it’s not the only thing that will separate the Pro from the standard iPhone 14 models.

iPhone 14 Pro and iPhone 14 Pro Max for a better camera system

iPhone 14 Pro and iPhone 14 Pro Max will also get newer and better camera hardware than their cheaper counterparts, and this year the biggest (seemingly confirmed) change comes to the primary camera of the iPhone 14 Pro series.

We expect a brand new, larger 48MP sensor capable of recording 8K videos; gather more light for better image quality in the dark, and may even give iPhone 14 Pro the ability to record Cinematic Mode videos in 4K (iPhone 13 Cinematic Mode reaches 1080p).

We haven’t heard anything about upgrades to the ultra-wide-angle and zoom sensors on the iPhone 14 Pro series, but keep in mind that this was also the case in 2021, when there were no rumors of a new 3x telephoto lens, which, of course, made its appearance with the iPhone 13 Pro series.

iPhone 14 Pro and iPhone 14 Pro Max get the new A16 Bionic chip; A15 Bionic for iPhone 14 and iPhone 14 Max

Interestingly, there will be another notable hardware difference between the standard and Pro iPhones this year, and (surprisingly) it will come in the processor/performance department.

We’re planning to get A15-powered iPhone 14 and iPhone 14 Max, and A16-powered iPhone 14 Pro and iPhone 14 Pro Max models. Also important to note is that both chips are expected to stick with TSMC’s 5nm processing. This means that iPhone 14 buyers may miss out on a lot less than expected.

Anyway, on the subject of TSMC (Apple’s main chip supplier), the Taiwanese company is said to be raising hardware prices itself, which could be another good reason/excuse for Apple to make its new iPhones more expensive.

There’s a small chance the iPhone 14 prices won’t go up

Apple can definitely keep the prices of the new iPhone 14 series the same as before, meaning the iPhone 14 would replace the iPhone 13 mini in the new lineup, while the iPhone 14 Max would take the place of the vanilla 13. this one:

  • iPhone 14 6.1-inch – $699 (replaces iPhone 13 mini 5.4-inch)
  • iPhone 14 Max 6.7-inch – $799 (replaces iPhone 13 6.1-inch)
  • iPhone 14 Pro – $999 (same as iPhone 13 Pro)
  • iPhone 14 Max Max $1099 (same as iPhone 13 Pro)

While this is certainly achievable, it requires Cupertino to be more generous and essentially give us a larger and more durable iPhone 14 Max model for the same price as the iPhone 13 and the iPhone 14 selling for the price of a mini iPhone. And that’s just… not very “Apple”.

In the end: why iPhone 14 and iPhone 14 Pro won’t seem “too expensive” even after the price hike rumors

While an average price of $1,000 across the entire lineup would be the highest price ever for an iPhone, it somehow doesn’t look particularly surprising. Ironically, that was because Apple was one of the first companies to break the $1,000 mark with iPhone X in 2017, giving the company a lot of leeway for years to come…

On the other hand, Android phone manufacturers have been trying to find the sweet spot for ages, with the most notable example of “confused pricing” coming from none other than Apple’s great South Korean rival, Samsung. Samsung also sells ultra-expensive flagships. Pretty literally.

Unlike Apple, however, Samsung made the mistake of sending the prices of the Galaxy S20 through the roof in 2020 ($1,000 for a Galaxy S20, $1,200 for a Galaxy S20+ and $1,400 for a Galaxy S20 Ultra). This surprisingly bad business move coincided with another tragedy: the start of the COVID 19 pandemic. Needless to say, the Galaxy S20 series was a victim of the circumstances and sold rather poorly… Anyway, fast forward to today, Samsung is already making a premium flagship from $1,200 (Galaxy S22 Ultra), and brands like Xiaomi , Honor and even OnePlus did not hesitate to break the bank, with flagship prices ranging from $900 (OnePlus 10 Pro), $1,200 (European Honor Magic 4 Pro) and $1,300 (original price Xiaomi Mi 11 Ultra in Europe).

So yeah, while iPhone prices around the world have been steadily rising since the launch of the original iPhone in 2007, it turns out that Apple has actually kept it quite conservative when it comes to price hikes since 2017, while Android phone makers went bananas. shock absorber.

Anyway, what I’d be more concerned about is that a hypothetical price increase of the iPhone 14 series in the United States would undoubtedly affect iPhone 14 prices in other markets around the world as well.

While the UK seems safe, given that an iPhone 13 or an iPhone 13 Pro will cost less to get anyway (if you’re making money in the UK), places like Europe and India – two of the biggest smartphone markets – wouldn’t be as lucky.

For example, the cheapest iPhone 13 mini arrived in Germany for “only” €800, and a whopping €840 in Italy, and the country where pizza was invented isn’t nearly as economically powerful as Germany. But who knows… maybe Apple will surprise us with a 256GB base model iPhone 14 Pro in exchange? Anyway…

Good luck, Italy! I love a good cappuccino and I thank you for it.

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