Instagram Subscriptions Announced: Create Exclusive Content and Increase Your Creators Earnings

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These days, being a social media creator is almost a real profession (and for many, it is) is a real profession). That’s why Instagram has been working on giving creators more options to monetize the social media platform, and the latest announcement from Mark Zuckerberg is only about that. Insta is getting a “Subscriptions” feature so creators can earn more money there (via 9to5Mac).

Instagram Subscription Feature Announced: Creators, You Can Now Boost Your Earnings on Insta

In an effort to make the app more attractive to creators than to rivals (such as TikTok), Instagram is now announcing an Instagram subscription feature that allows creators to increase their revenue. Basically, Subscriptions allow creators to have only subscriber content on their Insta profiles, such as exclusive roles or posts (and why not even exclusive stories, something that reverse engineer Alessandro PaluzzI’ve already teased what the company is working on). Instagram subscriptions allow creators to earn more money and reward their most devoted followers with exclusive content. The feature was first tested in January and now tens of thousands of American makers have access to it.

But what are the best features of Instagram subscriptions? Here are the three main things you can enjoy:

First of all, you get the chats from subscribers. Powered by Messenger, they can be created directly from your inbox or story and will end in 24 hours. Using it, you as the creator can decide when and how you want to contact your paying followers. Subscriber chats can support up to 30 people.

Exclusive posts and roles are the second cool thing you get with Instagram subscriptions. This one is pretty obvious: exclusive posts and roles can only be viewed and used by subscribers.

And last but not least, creators get an exclusive tab on their profiles, where they can share exclusive content and save Lives for subscribers.

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