A big part of being successful up front these days revolves around successful social media marketing, so Hubspot is a great choice if you want to combine multiple business tasks and merge them into one package. By signing up for the Marketing Hub portion of the Hubspot machine, you’ll have quick and easy integration with other areas such as key CRM features, customer service, and help desk tools.
Hubspot has a range of software products aimed at business users, including social media management (opens in new tab) package that can be found through the Marketing Hub. Although Hubspot is best known as a Customer Relationship Management or CRM platform, if you want to take advantage of the Marketing Hub aspect of the brand, you will find that it has many tools designed to enhance the marketing aspect of a business. .
Subscriptions and Prices
Hubspot has a plan to suit every need, and the company also has many useful free tools available. However, to get the most out of Hubspot, you’ll want to invest in one of three core plans, which include Starter, Professional, and Enterprise options.
There is actually a neat Starter CRM (opens in new tab) package too, which starts at $45 per month billed at the current rate of $540 per year instead of the original $600. This comes with a wealth of marketing, CMS, and sales and service tools that are a great starting point. for the owner of a smaller business.
Move on to those paid plans and you have a lot of tools within each package, and the plans are nicely tailored in price to suit all types of budgets. The other smart feature of the pricing page is that you can change the number of marketing contacts you want to add to your package and the prices will adjust dynamically. However, we’ll stick with the default settings here for simplicity.
Therefore, Beginner (opens in new tab) starts at $45 per month or $540 per year with marketing increments of 1000 for an additional $45 per month. Then there is the Professional (opens in new tab) plan, which starts at $800 per month or $9600 per year, which includes 2,000 marketing contacts. Additional 5000 increments cost $224.72 per month.
Rounding is the Company (opens in new tab) edition, with prices starting at $3200 per month or $38400 per year. It comes with 10,000 marketing contacts while additional increments cost $100 per month for 10,000.
Basic features
Being a part of the Hubspot Marketing Hub certainly gives you access to a vast array of tools, all designed to improve your lot when it comes to social media marketing. A real bonus starts with several free features that are part of the package. These include email marketing tools and forms, contact management capabilities, and useful landing pages intended to facilitate the task of boosting social media workflow.
Plus, there are live chat features, Facebook, Instagram, Google, and LinkedIn advertising features that are very easy to abuse, while detailed traffic and conversion analytics help you make sense of it all. To really get the most out of Hubspot, your business will benefit from the premium tools found in the paid edition.
Signing up for a full version of Hubspot, which can be shown first via a demo, will give your company access to a variety of power tools. The thinking here is that it can help build a stronger overall CRM platform for your business, letting you harness the power of outlets like Facebook, Twitter, Instagram, YouTube, and LinkedIn, while also integrating with other facets of Hubspot to getting better gives back.
Start functions
In addition to the aforementioned free tools, if you choose the Starter package, you get the option to remove Hubspot branding from forms, email marketing, landing pages, and also the live chat feature. It’s an obvious move if you want to improve your game and look more professional. There is also email and in-app chat with this one.
Professional Features
Move on to the Professional package and you’ll get all the Starter features and more. This includes omni-channel marketing automation, ABM tools and automation, dynamic personalization, multilingual content, social media tools plus video hosting and management, along with contact and business scoring.
Power users will appreciate collaboration tools, campaign management functionality, and the ability to work in teams. Businesses can also benefit from things like custom reporting and advanced support with someone at the end of a phone line for anyone who needs it. Integration with Salesforce is another attractive feature with this one.
Enterprise Features
While the pricing structure for the Enterprise edition may seem a bit confusing to you, it comes with all the muscle you’d expect from a premium package. You get all the features of the Professional bundle, but in addition there are more options for managing teams and brands. Single sign-on, partitioning, hierarchical teams, permission sets, field-level permissions, and a frequency cap for sending email add more meat to the bones.
Hubspot also offers the ability to extend this platform using custom objects, Salesforce custom object sync, adaptive testing, and sandboxes. It is therefore much more flexible and better suited for larger companies that need to get under the hood of their social media marketing campaigns. Needless to say, there’s also a lot of improved reporting with this package, as well as a host of clever tech tricks to boost the potential even further.
Interface and in use
Given the power and potential of Hubspot, the interface is very intuitive. That will make it attractive to companies with staff that have to jump in and out on a regular basis, while the support in more expensive editions will help ease the initial learning curve.
support
Hubspot is a strong contender for your attention in social media marketing, not least because of its strong support structure. Things start with a dedicated online help center and this includes help on common topics that can occur on a daily basis. There are manuals and a searchable database to help you right away.
From there, the support options depend on your package or product plan, including Free, Starter, Professional, and Enterprise. All plans get a vibrant community, while Starter, Professional, and Enterprise provide you with email support. Chat options are included with Starter, Professional, and Enterprise plans, while phone support is limited to Professional and Enterprise plans only.
The competition
You’ll find SocialPilot, Buffer, eClincher, Sendible, Statusbrew, Loomly, Zoho Social, and, indeed, Hootsuite offer plenty of variations on the theme. They also all differ enough from Hubspot, which, if CRM isn’t on your checklist of needs, can make better alternative choices to consider.
While Hubspot is essentially a complete solution for businesses that need a CRM solution rather than just a social media management tool, it is ideal for those looking to integrate their workplace software. However, the market for social media management software is diverse, as evidenced by our guide to the best packages (opens in new tab)†
Final verdict
Hubspot is known for its very capable CRM platform, but this brand is much more than that. Indeed, if you’re looking for a social media management solution that can work alongside other mundane business tools, it might be worth talking to Hubspot’s sales reps to see if they can create a personalized plan that meets your needs.
In fact, that’s one of the best things about Hubspot, as it comes down to both the ability to customize and the vast array of features on offer. Added together, the end product is a formidable one.
