HTC's new flagship Android phone, expected to be announced last month, has been delayed

You may remember it was in March when we told you that HTC planned to release its first flagship phone in three years. At one time, HTC was about as brilliant an industry star as a company could make such great phones as the Touch Diamond, the Nexus One, the HTC One (M7) and more. Soon the innovation stopped and so did the profit.

HTC was in a cycle where it was stuck in a loop constantly spilling red ink and releasing uninspired handsets like the blockchain-focused Exodus 1 and Exodus 2. Perhaps in the future making a blockchain phone won’t be such a dumbass. put his. For now, though, the company needs to get in touch with its past successes.

In case you are not familiar with the blockchain, it is a system used to track cryptocurrency making it nearly impossible to cheat or hack into the system. Earlier this year, HTC announced it was working on a high-end Android phone, its first flagship model since the HTC U12+ in 2018.

HTC’s Exodus blockchain phone failed to appeal to the public

HTC’s new device is said to be based on the growing “metaverse” trend, although such a term could mean anything. There may be a connection between a new high-end HTC handset and the company’s Vive Flow VR headset. There is also speculation that a new HTC phone will support Augmented Reality (AR) apps. The phone was due to be unveiled in April, but delivery issues have caused delays.

The company may have seen its creative peak in March 2014 when it released the HTC One (M8). The handset’s unique look attracted a lot of attention, and the dual camera setup (for the blurry bokeh backgrounds seen in portrait shots) and a pair of BoomSound front-firing speakers added to the phone’s appeal.

But since then, HTC has released a series of forgettable models, resulting in a flood of red ink. Despite the disappointments, HTC still has its fans who keep hoping that maybe the next phone will be the one to get the outfit back on track. And now the new model that would have been introduced in April has been delayed due to COVID.

How bad has things been for HTC? In April, the company had sales of $7 million, the lowest monthly figure since the company went public in 2002.