Google’s RCS Print Campaign Targeting Apple Reaches the World’s Media Center

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Last week we told you that Google had published a website advocating for Apple to start supporting Rich Communication Service (RCS) on iPhone. RCS is the successor to SMS and MMS on Android and allows users to compose and send longer messages, send longer and more beautiful video clips, deliver read receipts and type identifiers, provide end-to-end encryption and more.

Google brings its message of unity and healing to Apple… the Big Apple

RCS is similar to Apple’s iMessage and here’s the thing. If someone who is not using RCS joins a group chat, all these wonderful features disappear and the speech bubble for the whole group changes from blue to green. Sounds familiar? Yes, it’s the same thing that affects iOS users when an Android user joins an otherwise entirely iOS group chat. The difference is that Android users don’t go crazy when an iOS user joins what was an all-Android chat.

As you know, iPhone users have quickly bullied Android users who join a chat made up only of iPhone users because it forces the latter to use old-school SMS and MMS to communicate and all the modern conveniences that come with iMessage. are offered, drop. Ah, the horror of it all. The iPhone users will even make comments attacking an Android user’s parents for not having enough money to buy an iPhone for their kids. Did it ever occur to these bullies that someone might prefer an Android phone over an iPhone as many find iOS boring?

And before you use the excuse that Android also makes iOS users’ speech bubbles green, remember that Google is willing to share RCS with iOS users and not the other way around.
Google’s website contains prewritten tweets addressed to Apple urging us to support RCS and end green bubble bullying. And today, Google brought its message of unity and healing to the Big Apple. Spotted by 9to5Google, ads have been placed on LinkNYC kiosks around town replacing pay phones (if you don’t know what a pay phone is, Google it!). The kiosks offer free Wi-Fi, a tablet-sized display for accessing city services, maps and directions, a phone for free calls to anywhere in the US, and a charging port to top up the battery on a user’s mobile device.
Such services, of course, cost money, and LinkNYC plasters its stands with ads, including one from Google designed to look like a text message from Android to Apple. The conversation goes like this:

Android: Hey Apple, it’s Android.

Android: You really need to solve your texting problems.

Android: do it for your fans!

Android: (posts a picture of a man and a woman)

Android: that’s a photo of your fans btw.

Apple starts to answer when we see a green type indicator.

At the bottom of one ad is the Android logo with the words “Help Apple #GetTheMessage. Also, the address of the Google website for this campaign is at

Google will run ads for #GetTheMessage on certain social media sites

9to5Google notes that Google will officially launch this campaign on August 25 on 500 digital billboards in Manhattan and Brooklyn, which will run through October 6. While Google’s request isn’t ridiculous at all, it’ll probably be a cold day in hell before Apple gives in to a press campaign like this. There are reasons why they should, but from a business standpoint, Apple has no reason to give in, even if it improves the messaging experience of its users.
Although the New York City campaign will begin soon, Google continues to run ads on YouTube, TikTok and Twitter. As Google says on the GetTheMessage website, “It’s not about the color of the bubbles. It’s the blurry videos, broken group chats, missing read receipts and typing marks, no texting over Wi-Fi, and more. These issues exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text each other.”

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