Well, here’s something you don’t see on many “normal” news days, let alone on a Sunday. Google’s official Android Twitter account, typically used to advertise special Android features and key “selling points” in a fairly straightforward and uncontroversial manner, is making serious waves with a rare Apple jab disguised as an “unofficial text explainer video” from one of Drake’s latest songs.
Impressively, this comes just 48 hours or so after the surprise release of the “Texts Go Green” – including the album “Honestly, Nevermind”. Of course, the song title made Big G’s mission of calling out his arch-rival for resisting adoption of the RCS protocol pretty straightforward, especially after doing the same (minus the timely pop culture reference) several times in the recent past.
While the execution is extremely simple (some would even say it’s rudimentary), the 38-second video with the catchy “Texts Go Green” audio intro and a short PSA is narrated by Google’s robotic text-to-speech voice. both very informative. (just ask none other than Ryan Reynolds
) and definitely effective in drawing negative attention to Apple.
Technically, Google doesn’t mock or criticize its competition here, even resorting to (sarcastic) flattery to advocate for “a super talented tech team” at Apple to do the right thing on the complicated issue of messaging fragmentation.
For those of you who have been living under a rock for the past few years, the search giant behind the world’s most popular mobile operating system has seen widespread adoption of Rich Communication Services (RCS), working hard towards the technology’s goal of enriching everyone’s basic texting experience, along with all three major US airlines.
Not surprising, Apple has yet to join the initiative, making life unnecessarily difficult for both Android and iPhone users. For example, end-to-end encryption cannot be used between the two platforms, nor can many other useful features supported separately by Apple’s iMessage app and all the various RCS implementations currently on the market.
In addition, of course, we also have a chromatic problem here, which Apple could also easily solve by integrating RCS into its iMessage service and preventing texts from turning “green”. Of course, green and blue bubbles may still very well exist, even if the Cupertino-based tech giant bursts under all this public pressure and Google decides to expand an olive branch… at some point in the future. Until then, we can probably all agree on one thing: that Drake song is an absolute blast.