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Google introduces new ‘Protected by Android’ branding for security and privacy on Android

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In recent years, the public’s demand for more privacy and protection has been increasing: people are beginning to understand the importance of online protection. And 9to5Google reports now Google is always looking to improve the security and privacy of its mobile operating system. A new branding called “Protected by Android” looks poised to take the stage.

Google publishes a short video on the ‘Protected by Android’ branding

The 50-second video draws attention to protection on Android. It shows how the Android OS can keep you and your information safe so you can focus on more important things in your life than worrying about getting a malware app. The video underlines that Android protects you by detecting and beating bad apps, as well as helping you manage your personal data, giving you peace of mind.

Here are the highlights of the platform and ecosystem video. First, Verified by Play Protect is the feature that protects you from malware and malicious apps. It helps you be pretty sure that the app you’re downloading from the Play Store is safe from viruses, so your day isn’t disrupted by any nasty surprises.

Second, the video focuses on the monthly security updates, underlining that Android keeps your phone up to date and therefore protects you with “non-stop security”.

And the last feature to make a role in the video is location permissions, the ability to grant an app access to your location only when an app is open.

This is one of Google’s latest efforts to put more emphasis on privacy and security. But that is not everything. At Google I/O, its annual conference held last week, Google focused more on Android 13’s upcoming “Security & Privacy” settings page.

Android 13 has a unified “Security & Privacy” settings page

Under the “Scan Device” button on the new “Security & Privacy” page on Android 13, you’ll also be able to see the same “Protected by Android” branding and shield, complementing the video above and focusing on privacy.

For those of you who missed the Google I/O lecture on the new “Security & Privacy” page on Android 13, here’s what Google has announced about it so far.

With Android 12, Google has introduced a page called “Security Hub” on Pixel phones, and with Android 13, Google will apply the same principles to your device’s privacy settings. First of all, everything is merged into one unified “Security and Privacy” page. This page has a simple interface that helps you understand your security status using color-coded, clear and actionable guidelines for improving it. You have a ‘Scan device’ button at the top, below an overview of the security and privacy status of your Android phone.

You will also have action cards with critical steps you can take to address a particular security risk. Plus, you can take advantage of notifications that alert you to issues, as well as timely recommendations on how to improve your privacy status.

But that’s not all Google said at the conference, which may sound exciting to the more privacy and security minded users. A privacy dashboard is coming to Android Auto, as well as a “2G toggle improvements” section explaining how insecure the network is.

Plus, Android 13 automatically deletes your clipboard history so apps can’t spy on what you’ve previously copied. And Bluetooth and Ultra-Wideband (UWB) connections are getting fixes via Google Play system updates, to improve their security as well.

And last but not least, the Photo Picker allows you to share selected photos and videos with a particular app instead of granting it access to your entire media library. Apps will also request permission to send notifications by default.

Android 13 is expected to be officially released for compatible phones sometime in August-September.

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