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Former Apple engineers call Apple’s relationship with Google a “silent war”

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Time and time again we have witnessed the famous (or infamous) debate between Android and iOS that raged among users of both platforms. And we all know that Apple and Google are competitors in many categories. But it’s interesting when bits of information come up from the inside of one of the companies. This is reported by AppleInsider about two former Apple engineers who reportedly stated that Apple does indeed hold a grudge against Google.

Apple reportedly resents how Android copied iOS

The report from the Financial Times quotes two ex-Apple engineers on the rivalry between the two companies. Both former engineers used the word “resentment” to describe Apple’s relationship with Google… and one even called it a “silent war.” The engineers apparently didn’t elaborate on what they said, but what they said is interesting enough. According to the news outlet, there have been three battlefields, and the first is Apple Maps. The service launched in 2012 with hopes of replacing Google Maps, which launched for desktop way back in 2005, with the Android app launching in 2008 and the iOS app in 2012. However, Apple Maps didn’t fare as well, and to this day, many people prefer Google’s solution over Apple’s.

Back in the day, as AppleInsider points out, Apple Maps was created because Google Maps didn’t release the turn-by-turn directions it had on Android for iPhones.

A second battlefield is search. While Google is probably virtually invincible on that front, Apple has been working since at least 2015 on AppleBot, a search engine used by Siri and Spotlight, and inspired conversations about an Apple search engine. But this effort could very well have been abandoned: Key employees working on the supposed Apple Search reportedly left in late 2022 to join Google.

And the third battlefield is, of course, the advertising business. That probably comes as no surprise to anyone, and as the folks at AppleInsider rightly point out, it’s not even a “silent war” but an extension of Apple’s business. All in all, the competition between the two companies is downright obvious and frankly understandable. But the interesting thing is that it was reportedly seen as a state of “silent war” and a “resentment” internally at Cupertino.

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