Social networks are constantly launching new features and services to stay competitive. Some turn out to be successful while others are sent to the trash. One such feature is Facebook Live Shopping, which is getting the ax for not turning out to be as popular as Meta had hoped when it decided to put resources into it. Today, Facebook has announced that from October 1, 2022, users will no longer be able to attend any new or scheduled Live Shopping events. Despite this, those who really want to can still use Facebook Live to broadcast live events, but product playlists or the ability to tag products in Facebook Live videos will no longer be available, so it’s a bit pointless to try the feature. To be used October 1. Instead, Facebook Reels, its alternative to TikTok’s short videos. Reels is available on both Facebook and Instagram and will be boosted after Live Shopping retires in a few months.
Reels on Instagram already allows users to tag products, so some of the Live Shopping functionality remains available to those who want to use it. As per the recommendation of Meta, users are invited to watch Reels and Reels ads on Facebook and Instagram, especially those who are more interested in the video aspect of the social network.