Even if Apple raises the price of iPhone 14, you might not pay more for the Pro models

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When the original iPhone was released in June 2007, buyers had the option of choosing a model with 4 GB of storage or one with 8 GB. In September, it became clear that 4 GB was not enough storage space and as a result, the 4 GB option was dropped and a more expensive 16 GB unit was made available. The 8 GB model was reduced in price by $200 to $399, while the 16 GB variant was priced at $499.

Apple could increase the minimum storage space on the 2022 iPhone Pro models to 256 GB

15 years have passed and consumer demand for more storage space (especially on a device that lacks expandable storage) plus the amazing pace of technology has enabled Apple to offer the Pro iPhone models with a whopping 1TB of storage. storage area. While Apple has increased the maximum amount of available storage space on its handsets, it has also started increasing the minimum amount of available storage space on the iPhone.

Starting with last year’s iPhone 13 line, the minimum amount of storage has been increased from 64 GB to 128 GB. And according to TrendForce who mentioned it back in June, this year the base Pro models will come with at least 256GB of storage. It’s another difference between the iPhone 14 and iPhone 14 Pro models that Apple hopes will encourage more consumers to buy one of the more expensive Pro devices.
For example, Apple plans to power the 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Max (or Plus) with the currently used A15 Bionic chipset. The 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will be equipped with the brand new A16 Bionic chipset. The older chip will be built by TSMC using its second-generation 5nm process node, while the A16 Bionic will be manufactured using the foundry’s 4nm process node.
The smaller the process node number, the higher the number of transistors in a chip. This means that the A16 Bionic must contain more than the 15 billion transistors of its predecessor. As a result, the newer chip should be more powerful and energy efficient.

Other differences include the new “i-cuts” in the Pro models to replace the notch that will remain on the non-Pro units. The Pro models also get a 48MP Wide rear camera with 8K recording capabilities, as opposed to the 12MP sensor on the non-Pro phones. While all iPhone 14 models get 6GB of storage, the Pro models use the faster LPDDR5 RAM chip compared to the LPDDR4X RAM found on the non-Pro variants.

Technically, the price of the 256 GB Pro models can remain the same

In addition to the 120Hz ProMotion display, the iPhone 14 Pro models will also come with an always-on display that shows the date, time, and lock screen widgets, along with the battery life percentage just returned to iOS in the latest iOS 16. beta version.

Apple is expected to introduce the iPhone 14 series in just over 4 weeks and top Apple analyst Ming-Chi Kuo sees the suggested retail price for the line rise 15%, in part as the 6.7-inch iPhone 14 Max replaces the cheaper 5.4-inch iPhone 13 mini. The other reason for the price increase has to do with the expected price increase of the iPhone 14 Pro models, which could start at $1,099 for the iPhone 14 Pro and $1,199 for the iPhone 14 Pro Max, $100 more than the starting price of the iPhone 14 Pro. the iPhone 13 Pro and iPhone 13 Pro Max.
This is what it’s about. The prices of $1,099 and $1,199 respectively for the iPhone 14 Pro and iPhone 14 Pro Max would match the prices of the 256GB iPhone 13 Pro and iPhone 13 Pro Max. And if Apple decides to offer 256GB of storage as the base configuration for the 2022 Pro models, that would mean the price for the 256GB iPhone 14 Pro and iPhone 14 Pro Max could stay the same.

In summary, Apple could increase the average cost of the iPhone 14 series by replacing the lowest-priced iPhone 13 mini with the more expensive iPhone 14 Max, and could eliminate the cheapest Pro model by starting the base model with 256 GB of storage. But this price increase could still be achieved if Apple keeps the price of the 256GB, 512GB and 1TB Pro models the same.

If TrendForce is right and the iPhone 14 Pro models start with 256GB of storage, we expect the other options to include 512GB and 1TB.

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