EE’s Glastonbury Festival app shows which artists were the most popular and breaks data usage records

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Glastonbury is a huge, five-day contemporary art festival featuring a wide variety of artists. One of the UK’s largest airlines — EE — assists event attendees by providing both an app specifically designed for the party and mobile services on site. That includes exchanging empty power banks – the EE Recharge Tent service was used by 12,000 people, of whom 8,182 exchanged in their bank for charged ones.

The event was held between the 22nd and the 26th last month, in which period, EE comments, a total of 182 terabytes of data was used – this includes event attendees who download the app, follow and document the event, as well as people watching from home. That is an increase of 76% compared to the data consumed around Glastonbury 2019. 3.4 million voice calls were made from the event, which is another 200,000 more than the event in 2019.
Thanks to the ability for attendees to create their own custom lineups within the app, the data shows us who were the most popular artists at the event. No surprise there – Billie Eilish, Paul McCartney and Diana Ross were the top three.
EE offered Pay as You Go phones, SIM cards and mobile phone accessories on site. Of course, if you’re less of an impulse buy and more of a waiting-for-the-right deal, you might want to revisit our The best article on EE phone deals every month as we look for the most lucrative offers there.

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