Since it was first released on February 29, 2008, DuckDuckGo has become known as a privacy-first search engine, a browser that blocks trackers from tracking you, and an app that protects you from trackers even if you’re just using your email.
How does DuckDuckGo make money?
Now you’re probably wondering how DuckDuckGo makes money, and it’s a fair question. The company explains that since it doesn’t collect your personal information, the search results you see on DuckDuckGo are based on the websites you view, rather than allow trackers to use your browsing history to find out who you are as a person. For example, if you search for cars, DuckDuckGo will show you search recommendations about cars.
DuckDuckGo blocked 24 trackers that worked with the ESPN website

Google trackers track you on 76% of the web’s websites
When you search for something on Google, you’ll soon see ads for the product everywhere when you’re online. According to the Princeton Web Transparency & Accountability Project, Google has trackers that track you on 76% of websites on the web. The same source says Facebook has hidden online trackers on 25% of its websites.
DuckDuckGo quotes former Google CEO and chairman Eric Schmidt as saying that “Google’s policy for many of these things is to get to the narrow line, but not cross it.” But as the search engine points out, “for most people, that line was crossed a long time ago by Google, Facebook, and others.”
Some people don’t mind being tracked in their travels over the internet
Now we have to point out that not everyone has a disdain for being tracked over the internet. It helps some people more easily compare prices for a product they want to buy.
When you open a website with DuckDuckGo, you can see in real time how many trackers are blocked by the app. For example, 24 trackers were disabled on the ESPN site when we used the DuckDuckGo browser to visit the site a few seconds ago. In the DuckDuckGo app, you can go to settings to block email trackers and hide your email address without switching email providers. You can also sign up for App Tracking Protection and block trackers that hide in your other apps.