Dish Wireless president Swieringa discusses the company’s shiny new 5G service

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About a week and a half ago, Dish Wireless complied with the FCC’s requirement that Dish cover 20% of the US wireless market with its new 5G service. On June 14, Dish flipped the switch and turned on its 5G network, delivering faster data speeds in more than 120 US markets. The FCC gave Dish the job when it agreed that the satellite television content provider would rise to the challenge of becoming the country’s “fourth nationwide facilities-based network competitor”, replacing Sprint, which was bought by T- mobile.

Dish Wireless Meets FCC’s Demand to Provide 20% of the Country with its 5G Signals by June

The FCC feared that by reducing the number of major US carriers to three from four, customers of AT&T, Verizon and T-Mobile would end up paying more for wireless services. But Dish agreed to intervene after agreeing to purchase Sprint’s prepaid business, including Boost Mobile. while until now Dish has seen the number of subscribers drop from the 9.3 million it inherited in the deal with Sprint to 8.2 million, it’s far too early to say this plan has failed.

Dish has another task ahead of him courtesy of the FCC. By June 2023, it must provide 70% of the US with 5G or be forced to make a “voluntary contribution” to the US Treasury of $2.2 billion. Dish Wireless President and COO John Swieringa spoke with Heavy wireless and showed confidence in achieving this goal. The director also revealed how Dish plans to overcome this hurdle when he said: “We are now concentrating on building out the coasts to reach 70%.”
Swieringa is responsible for the rollout of 5G at Dish and is also the totem pole top man when it comes to the retail activities of Dish Wireless. His marketing plan is simple and straightforward as he intends to “take one step before another”.

Sure, that’s a good way to focus on getting things done without focusing on the actual things that need to be accomplished in order to make it to the finish line. Swieringa added: “What I’m most focused on is deploying the network in a way that allows us to quickly monetize our investments. This is the year we start to unleash that value. We’re moving from an MVNO to a major technology project into a fully integrated company.”

Translated, the CEO says Dish will stop buying wireless services from AT&T this year and: T-Mobile and sell that to the public. This will be the year that Dish Wireless will offer 5G wireless service from its own network. To handle this arduous task, Dish Wireless has hired 1,600 additional employees and is recruiting to find another 500 people. Most of the additional workforce will be found in marketing, sales and product management.

Swieringa was a little hesitant when asked about Dish Wireless’ exact plans to publicize its 5G service. “I prefer not to telegraph our strategy,” he said. And in a highly competitive business like this, you can’t blame him for keeping marketing and sales information on the back burner.

Boost launches its first postpaid service in the fourth quarter

Exciting times ahead for Dish Wireless. During the fourth quarter, which begins in October, the company will launch Boost Mobile’s first postpaid service, called Boost Infinite. Currently, Boost remains a prepaid provider as it has been from the beginning.

Anyone who doesn’t believe that Dish can become a force to be reckoned with should remember T-Mobile’s astonishing climb from the last wireless company to its current position of number two. It gradually became the most innovative wireless provider in the United States. If Dish wants to follow a template, there’s none better to study than T-Mobile’s. Of course, the last John Legere let the show run.

On June 15, Dish opened its website allowing consumers to subscribe to its 5G service. There were some issues in the beginning, as noted by Swieringa who said, “We started opening the site before our full announcement was made. Some users who visited the site in advance had different experiences as we made all our markets available. We ‘ I’m happy where the site is now and how it performs.”

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