Despite the rumors, the lead times for the iPhone 14 Pro line are showing strong demand

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It seems to happen every year. Statistics point to a slight drop in sales of the new iPhone series, alarming analysts who are downgrading the stock. The news is going around and stories are being written about the slump in sales of the new handsets and tipsters are writing about Apple orders a decrease in iPhone production. Another look at the data follows and this time the numbers show Apple is back on track with iPhone sales right where they were predicted.

Apple’s iPhone 14 Pro delivery times indicate strong demand for the two premium models

Investment company Evercore, according to Search alpha, has seen an extension of the lead times for the iPhone 14 Pro models. The turnaround time is how long it takes to receive your iPhone from the day it was ordered. Longer lead times usually indicate strong demand for a product. Evercore analyst Amit Daryanani says turnaround times for the iPhone 14 Pro and iPhone 14 Pro Max have recently increased by one to six days for all markets except Japan.
Darvanani says delivery times for the iPhone 14 Pro Max are in the “low 30s day zone,” meaning you’ll have to wait more than a month for the phone to be delivered. Earlier this month, the iPhone 14 Pro Max had a turnaround time of 36.5 days, the highest for an Apple product in six years. The turnaround time for the iPhone 14 Pro is in the “low to high 20s day range”.

In the US, the iPhone 14 Pro Max has a turnaround time of 32 days, while the iPhone 14 Pro has a turnaround time of 25 days.

Time to buy the Apple iPhone 14 Pro and iPhone 14 Pro Max

In China, the iPhone 14 Pro Max has a delivery time of 36 days, while the iPhone 14 Pro takes 29 days to be delivered. In the same country, the base iPhone 14 and iPhone 14 Plus are seeing “significantly higher” delivery times than the turnaround times these models have in other markets. While the non-Pro iPhone 14 models generally have shorter lead times compared to the Pro models, they have recently increased by between three and five days.

The analyst has a buy recommendation for Apple’s stock, saying: “Our estimate remains: While units are rising stable to slightly, the real story is here. [average selling prices] will have high single digits in [second-half]making not only the September quarter, but probably also an upward trend [the] December quarter,” By distinguishing the non-Pro and Pro iPhone 14 models like never before this year, the tech giant hoped to hear the news, as the Pro models are more expensive and bring more profit for Apple.

Apple has made the iPhone 14 Pro models richer than the base models this year

Apple made sure that only the more expensive iPhone 14 Pro models were equipped with the new A16 Bionic chip and the new multitasking Dynamic Island notification center. Not only do the non-Pro iPhone 14 models continue to have the notch, but they also feature last year’s A15 Bionic SoC.

Other differences in the Pro models include the new 48MP image sensor (versus 12MP on the non-Pro phones), a 120Hz refresh rate not used on the cheaper units, and a faster version of the 6GB RAM chip.

While analysts can use gut feeling, charts, supply chain resources, and other tools to help them analyze Apple, nothing can give them a snapshot of demand for a particular new iPhone model than its lead time. Still, investors continue to thrash Apple’s stock. Over the past five trading days, the stock is down $11.68 or 7.8% to $138.20.

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