When it comes to choosing the best social media management tools (opens in new tab) in the market the options are many and varied. However, some variations on the theme are a little more specific, especially when it comes to desks. Then head over to Cloud Campaign, an agency-friendly social media management platform that aims to improve efficiency.
The secret behind Cloud Campaign’s success is the suite of time-saving tools and efficiency solutions within its easy-to-use interface. More importantly, Cloud Campaign can be adapted to a variety of needs, from small startup agencies to multi-person agencies.
Cloud Campaign adds extra appeal because it can be fully customized to meet the branding requirements of your company or agency. In addition, the software company offers scalable pricing, which is always useful, especially with tighter margins than ever.
Subscriptions and Prices
Cloud Campaign can of course customize a package to suit your own business needs and it may be worth talking to them first if there isn’t a turnkey solution you see. They can also demonstrate systems for your business, which is always worth doing to make sure a package ticks all the right boxes. Free trials are also available for all their bundles.
However, there are also three core package options, which seem to cover most social media management needs. In fact, these cover all bases, with options starting for the likes of consultants and freelancers to studios and up to full marketing agencies.
Things start with a Freelancer bundle (opens in new tab), which costs $39 per month and has consultants and freelancers in its sights. This is followed by the Studio Edition (opens in new tab), which is $199 per month and is aimed at high-growth agencies. While this option is the most popular in Cloud Campaign, there is also the full service Agency edition (opens in new tab)† This costs $299 per month and is aimed at marketing agencies with its feature set.
Basic features
As you would expect from the different price points, the features and functions expand the more you pay. Therefore, the freelance package includes some basic options and includes 1 branded workspace. However, it allows unlimited users and offers up to 7 social accounts per customer. Not bad for a basic edition actually.
The Studio package goes one step further and offers 5 branded workspaces, unlimited users and unlimited social accounts. There is also standard white labeling and you get the advantage of an account manager. That can be essential for some businesses that need the backup from someone in the know.
Professional Features
If you pay for the premium Agency package, the feature list comes complete with 5 branded workspaces, which can be expanded as needed. There can be unlimited users, unlimited social accounts and advanced white labeling. In addition, paid social reporting, a dedicated account manager and customer migration are also part of the package.
Interface and in use
We are very impressed with the way Cloud Campaign has designed its current interface. The usability is with the best of them while access to everyday functions is a cinch. There are some really practical key features, including a taggable content library, which are included in all editions of the software.
Meanwhile, it’s a breeze to perform post scheduling, manage live social feeds, and dive deep into your social media analytics, all from the central interface area. For white labeling processes, the premium packages offer a dedicated dashboard area. All the while, the menu options are clean, clear, and concise. Overall, Cloud Campaign has a lot of power, but it can be mastered by anyone on an agency’s social media management team.
support
Cloud Campaign really starts serving its customers once you move over to the Studio and Agency editions. The benefit of a dedicated account manager, like these two bundles have, can be a real boon when you’re working with a team of people. However, Cloud Campaign also caters to those on the lower end of the spectrum, with plenty of offerings in the Resources section of the website to help with common questions.
There’s also a very decent help hub, which has a searchable area full of resources and answers to many common questions. However, if you don’t find what you’re looking for, Cloud Campaign also offers the option to chat with support staff or email them with any concerns.
The competition
While Cloud Campaign will strike a chord with many business users and also freelancers at the lower end of the budget spectrum, there are other options to consider. These include SocialPilot, Buffer, eClincher, Sendible, Statusbrew, Loomly, Hootsuite, and Zoho Social, all of which are fine competitors.
Final verdict
While we appreciate the need to sell hard in these challenging times, Cloud Campaign isn’t doing itself any favors by having the obtrusive and annoying pop-up windows on the main site. These are distracting and a turn-off. But once you’ve got all that behind you, Cloud Campaign has a lot to offer the agency-centric business with plenty of options to scale as and when you need to.
Overall, the features and functions come at a decent price and the experience is professional and quite funky into the bargain. With some tweaks in their approach to selling you a package, Cloud Campaign could become even more sustainable.
