Check out Samsung’s vanilla Galaxy S22 in its next hip color

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If you’re the kind of hardcore Samsung fan who likes to keep track of every little rumor and nugget of information about the world’s number one smartphone seller, you may already be familiar with the “Bora Purple” marketing label.

Somewhat unexpectedly, the state-of-the-art Z Fold 4 is unlikely to come in the same snazzy-sounding colorway next month, while an entire Bora Purple-coated Galaxy S22 lineup could become a thing (at least in certain markets) by the end of July.
For the time being, WinFutureThe ever resourceful Roland Quandt has only managed to get press-friendly renders that capture the hot new flavor of the “standard” S22, but of course it’s not hard to imagine what the S22+ and S22 Ultra will look like in the same attractive ‘skin’.

Compared to the existing Violet shade, this “Bora Purple” shade actually doesn’t look much different at first glance, although it does cover the entire camera module and metal frame of the handset for a more unified and arguably more elegant look.

Since the Violet-coated Galaxy S22 and S22 Plus are exclusive to in the US, it remains to be seen how widely the new Bora Purple models will be released and when. Recent history suggests that availability may not be guaranteed in the beginning, but given the attention this color is getting and the fact that Samsung plans to make it standard for at least two of its next big “Unpacked” protagonists, we feel quite optimistic in terms of S22 series distribution.

Obviously there are no spec changes planned or other design tweaks of any kind, which means there will be no change in list prices either.

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