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BLU revives BOLD brand, launches low-cost 5G smartphone in US

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BLU, a lesser-known smartphone manufacturer based in Miami, just announced that it has revived its BOLD brand, a spin-off exclusively dedicated to premium flagship and “flagship-style” smartphones. However, the most recent BOLD device clearly does not belong to the first category, and probably not to the second. The new BOLD N2 does look elegant and has a very good price for a 5G phone, but that’s almost all the exciting things that can be said about it. Considering that this is the first BOLD smartphone launched by BLU since 2019, it’s a bit disappointing.

The 6.6-inch full HD+ AMOLED curved screen is probably the only other good thing in terms of specs, aside from 5G support. BOLD N2 is equipped with a MediaTek Helio Dimensity 810 processor, combined with 8 GB of RAM and 256 GB of internal memory (no microSD). BOLD N2 has a quad-sensor configuration with 64 MP main, 5 MP wide angle, 2 MP macro and 2 MP depth cameras. It also has an in-display fingerprint sensor and a 4,200mAh battery with 30W fast charging.

While the BOLD N2 feels very premium in design thanks to the mix of a rich, textured leather back and metal casing, we were very disappointed to learn that the phone will ship with Android 11 on board. While BLU has confirmed major Android updates for 2 years, that means it will only be upgraded to Android 13, which is just around the corner.

Please note that this only works with T-Mobile’s 5G network, and it is not compatible with AT&T, Cricket new activations or with CDMA networks such as Sprint and Verizon. On the plus side, this only costs $250, which includes a limited-time 30% discount through Amazon.

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