‘Bleak’ European smartphone market report offers both good and bad news for Samsung and Apple

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If you thought the The latest global smartphone shipment numbers were bad, down just over 3 percent compared to the second quarter of last year, wait until you see how poorly the world’s largest suppliers performed in the old continent in the second quarter of 2022.

More worryingly, this is apparently the lowest number on record since the second quarter of 2020, when the COVID-19 pandemic devastated so many different branches of the tech industry, and perhaps worst of all, analysts don’t expect the “situation in Europe” to get significantly better in the short term.

The main culprit, of course, remains the Russian invasion of Ukraine, but at the same time, the recession is looming on the horizon of “many countries”, clearly contributing to shrinking demand and higher prices for mobile devices (and so many other things). ).

With all that in mind, it seems nothing short of amazing that both Samsung and Apple managed to boost their sales in the region compared to the second quarter of 2021, although the statement is unlikely to please the two tech giants.
In short, Europe’s second quarter 2022 gold and silver medalists had bottomed out in the April – June 2021 period, improving their scores in the third and fourth quarters of last year before entering another clear free-fall trajectory.

It is true, both Samsung and Apple sold far fewer smartphones in the old continent in the second quarter of this year compared to the first, only keeping their gold and silver positions due to Xiaomi’s inability to sustain its incredible performance from to be repeated in the second quarter of 2021.

Bronze medalist Xiaomi, for what it’s worth, managed to improve its numbers in succession, unlike fourth and fifth place Oppo and Realme, the latter of which can at least be satisfied with healthy year-on-year growth.

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