According to the latest data from Counterpoint research
global smartphone sales revenues fell 3% year-over-year. The drop in shipments was even worse at 12%, but a 10% increase in average selling price (ASP) dampened the larger drop in shipments. 5G phones helped drive the price increase and made up 46% of shipments in the quarter, a new all-time high. And Counterpoint points out that 5G-enabled phones cost five times the amount charged for non-5G handsets.
Apple saw its iPhone sales rise 10% in the third quarter, while the average selling price rose 7%
Based on sales, Apple remained at the top of the rankings for Q3 2022, accounting for 42% of global smartphone revenue from July to September. That’s more than the 37.1% of global smartphone revenue Apple accounted for in the same quarter last year. During the three months, Apple released the iPhone 14, iPhone 14 Pro and the iPhone 14 Pro Max. The iPhone 14 Plus, with the same screen size as the iPhone 14 Pro Max (6.7 inches), was only released in the first week of October.
Apple was responsible for 42% of global smartphone sales in the third quarter
Apple’s sales in the third quarter increased 10% year-over-year, while the average sales price in the third quarter of 2022 increased 7% year-over-year. Counterpoint noted that positively impacting sales in the third quarter, sales of the iPhone 14 Pro and iPhone 14 Pro Max got off to a great start compared to last year’s Pro models.
During the third quarter, Samsung accounted for 18.3% of global smartphone sales, a small drop from the manufacturer’s 18.5% in 2021. The ASP was only up 2%, even though shipments of the expensive Galaxy Z Fold and Galaxy Z Flip foldable devices nearly doubled. Samsung’s revenue fell 4% in the quarter compared to Q3 2021.
Xiaomi was third, contributing 8.3% to the total revenue generated by the global smartphone market in the third quarter. That was more than the 7.8% share it had in the same quarter last year. Thanks to strong sales in the low-to-mid-range markets, global mobile phone sales were up 4% year-on-year.
However, Xiaomi saw a drop of almost 1.5% in the revenue it collected on sales of smartphones costing more than $300. This year, Xiaomi targeted phones in the $200-$299 price range rather than the sub-$200 market. As a result, ASP rose 14% year-over-year to $205.
Oppo and Vivo saw their third quarter negatively impacted by China’s COVID recovery
Oppo, including OnePlus (as of Q3 2021), accounted for just 6% of global smartphone revenue in Q3 2022, down from the 8.1% share of global smartphone revenue it was responsible for was in the third quarter of 2021. Oppo’s handset revenue fell by a sharp 27% from July to September compared to the same three months last year. The average sales price fell by 5%. The problem with Oppo was the recovery from COVID in China, where 40% of Oppo’s total phone shipments ended up during the quarter.
Vivo had an even bigger decline than Oppo, as it accounted for just 5% of global smartphone sales in the third quarter, compared to the 8.5% share of sales it contributed in the same quarter in 2021. With more than half of its shipments destined for China, the COVID outbreak helped Vivo’s third-quarter sales drop sharply by 43% year-over-year. On a sequential basis, Oppo’s Q3 2022 global revenue increased 4% from reported revenue for Q2 2022.
The “Others” group contributed 20.4% of global smartphone sales in the third quarter of this year. That’s little changed compared to the 20.1% of global smartphone revenues this group accounted for in the third quarter of 2021.
Counterpoint senior analyst Harmeet Singh Walia said: “At more than $80 billion, 5G handset revenue contribution reached an all-time high of 80% of global mobile phone sales, compared to 69% in the third quarter of last year. period, LTE handset revenue contribution fell 10% to $19 billion This move from 4G to 5G was led by Apple alone, which accounts for more than half of all 5G revenues as more than 95% of are phones suitable for 5G.”