The end of June is fast approaching, which means Apple’s annual Back to School promotion is just around the corner and it’s rumored that this year’s edition could introduce a very significant change.
Goodbye with free AirPods
Students who purchased an eligible iPad or Mac computer between 2014 and 2019 received a free pair of Beats earphones. The version of Beats varied by year and by product: the more expensive the purchase, the more expensive the Beats offer.Apple then made a major change in 2020 by swapping out the free Beats earphones for a pair of second-generation AirPods. Students were given the option to upgrade to the wireless charging variant for $40 or AirPods Pro for $90.
This offer was maintained during the 2021 Back to School promo, but new reports suggest Apple could do away with the free AirPods in the 2022 edition, instead offering customers a gift card with purchase.
Bloomberg’s Mark Gurman expect the 2022 Apple Back to School promotion to kick off on Friday, June 24. It will coincide with the launch of the M2 MacBook Pro, and he says students “might be a gift card with a Mac or iPad purchase in lieu of free AirPods.”
Expect Apple’s Back to School promotion to go live in the United States and Canada first, before arriving in Europe and Asia sometime next month.