A little later than last year but perfect in line with recent rumours, Apple’s Back to School promotion is back today with a bang, aiming to relieve a little bit of the financial pressures inherent in the still-quite-distant return to the classroom from the shoulders of students, educators, and even take parents away from the US.
Also in line with speculation, the traditional free headphones (be it AirPods or Beats) are gone, which isn’t necessarily a downgrade. The freedom to choose your own free or heavily discounted Apple product may be worth more to many than a pair of non-Pro second-generation AirPods, though the real value of this year’s gifts could certainly have been higher.
In a nutshell, buyers of the fifth-generation iPad Air and 11 and 12.9-inch iPad Pro (2021) using the Education Channel between today, June 24 and September 26, are looking forward to a $100 gift card, while MacBook Air, MacBook Pro and 24-inch iMac purchases qualify for a $150 per pop voucher under the same terms and conditions.
The deals are open to employees of K-12 public and private institutions, as well as higher education students, parents buying “on behalf of” their children, and teachers and staff members.
The gift cards up to $150 can be used to buy just about anything Apple sells at a cool discount (which the company never offers outside of these types of promotions), and the usual price cuts for education are still valid, of course.
That means that the iPad Air (2022), for example, starts at $549 instead of the regular retail price of $599 and above, while the The 2021-released iPad Pro 12.9 has been reduced from $1099 to $999… with a $100 gift card too. Sadly, that also means the “standard” iPad and iPad mini, as well as all iPhone and AirPods models, will be relaunched. are excluded from Apple’s Back to School campaign.