Apple surpasses sales of phones, tablets, laptops, watches and earbuds! Steve Jobs and Tim Cook’s Road to the Top

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Like it or not, it’s Apple’s world, and we’re only a small part of it…

If you had seen WWDC, you would know that at one point during the keynote, Apple could boast of an important achievement. It was totally deserved! As it turns out, the 2020 MacBook Air is now the world’s best-selling laptop (which also happens to be my favorite laptop). Of course, we’re not really covering laptop news here at PhoneArena, but it’s impossible to ignore this milestone, especially as it comes around to completing Apple’s five Olympic rings of best-selling products…

Tim Cook & Co now makes the:

Is this a surprise? Well, not really – Apple happens to be the world’s highest-rated company and certainly the most powerful technology brand out there. I would also argue that there is no better marketing team than the one in Cupertino, which has certainly played a huge role in bringing Apple to the top.

Still, it’s hard to understand how to take the number one spot in just about every hardware category a company competes in. But let’s look at it anyway! And if Tim Cook & Co have conquered everything there is to conquer, it’s probably time for Apple to move on to bigger and better things, isn’t it? We’re going to look at that too!

Apple’s way of marketing dominance: Homemade potato chips are the best and cheapest to make (no cooking recipe!)

In my opinion, we cannot ignore the fact that Apple’s road to success was closely linked to Cupertino’s “controlling nature” and approach to products, business and the marketplace.

Anyone can make a nice phone or laptop chassis, but it’s inside that counts† Apple’s proprietary processors have played a huge role in balancing costs, enabling innovation, and ultimately delivering unparalleled performance and efficiency. Just look at the raw power and battery life of the iPhone 13 Pro Max and M1-powered MacBooks.

The interesting part of the equation is that while Apple’s first major personal computer venture was Apple, Steve Jobs’ MacBook masterpiece turned out to be the last Apple-made product with an in-house processor.

Interestingly enough, this one is inspired by (and based on) the same type of chip from Jobs’ most successful creation – the iPhone. And while Apple’s processors aren’t the only reason for the incredible sales, they’re 50% of what allows Cupertino to take control of the “ecosystem”, which itself helped the iPhone and MacBook to empower users as the world’s pulling in the strongest magnets.

Apple’s Road To Market Dominance: Cupertino’s Ecosystem – The World’s Strongest Magnet


And that’s where the iPad, Apple Watch, and AirPods take the stage. The iPad is certainly one of Steve Job’s greatest achievements at Apple, and while he was greeted with a healthy dose of skepticism before rising to global dominance, the ultra-sized iPhone is now as popular as it gets.

iPadOS 16 (finally) turns the M1-powered iPad into a computer, at least in terms of multitasking, and it’s very close to bridging the gap between Apple’s laptops and tablets in the world, especially if you don’t have professional apps like Final. Cut and Logic Pro.

Apple Watch

On the other hand, Tim Cook and Jony Ive’s Apple Watch is a completely different animal…

The biggest reason it managed to get where it is has been the pre-existing Apple ecosystem, which is and will be key to Apple’s current and future takeover in the tech industry.

First, you need an iPhone to use the Apple Watch, but the wearable is also so well optimized to work with all your Apple products (usually via iCloud) that there’s no point owning another smartwatch if you have one. iPhone and/or a Mac.

Ultimately, the Apple Watch is the most popular watch in the world, but arguably its greatest achievement remains the brilliant fitness and medical features it brings to those who need them. Not many mainstream products can be labeled “life savers”.

It so happens that watchOS 9 is here and it brings a ton of new health and fitness features. What stood out at WWDC was the new Medication experience on Apple Watch and iPhone, which allows users to manage and track their medications, vitamins, and supplements.

I feel like Apple’s push is in the medical field terribly far from over and probably won’t remain tied to just the iPhone and Apple Watch, but only time will tell…


As a writer, I can say that of all of Apple’s best-selling products, the success of this product is perhaps the easiest to fathom because the concept behind it is as simple as it gets.

In 2016, Apple took its iconic pair of earbuds (which used to come with the iPhone) and decided to cut the wires. The result seems so obvious and of course now when I see someone with wired earplugs rocking in the tube, it feels like I’m on an old movie set…

Sure, the “toothbrush-like” AirPods were ridiculed at first, but it took the world no time to accept them and fall in love with their simplicity. AirPods are the number one bestseller in the wireless earbuds category on Amazon and probably the most popular Christmas gift, as they fall into the “not cheap, but not too expensive” price range. It’s no coincidence that the original AirPods were released for Christmas 2016.

Tim Cook’s AirPod has forever revolutionized the way we listen to music and is arguably my favorite Apple product ever. Unlike the Apple Watch, they also fit well with any Android device, meaning they’ve never been out of my bag, and I use them with my Mac, iPhone, Pixel, and Huawei.

Product categories that Apple is expected to introduce in the future: AR Glasses, Apple Car and more…

While it makes sense to talk about Apple’s past achievements and current glory days, it’s also interesting to take a quick look at the future of Apple products!

I won’t dwell on this topic for too long as it probably needs and deserves its own story, but these are the product categories Apple is expected to enter in the near future, according to various leaks and rumours:

  • Augmented/virtual reality – Apple’s first AR/VR headset is expected to debut sometime in 2023, and it could be Cupertino’s first doorway to the Metaverse
  • Apple AR/MR Glasses – This is said to be a more advanced version of the headset that is more suited to the outside world. Some analysts believe the advanced glasses are exactly what could eventually replace the iPhone…
  • Electric Vehicles – At WWDC, Apple announced a major update to CarPlay, which will soon allow automakers to give Apple’s software virtually complete control over their cars. Most importantly, the detailed demo looked so complete that… it’s just missing the car before it’s ready to challenge Elon Musk’s Tesla…
  • Foldable Phones/Tablets – We hear new rumors about Apple’s first foldable iPhone quite often. According to DSCC analyst Ross Young, Apple is now likely to release the first foldable iPhone in 2025. In true Apple fashion, Cupertino will take his time with this, but I’m in! Make it as good as you can before you charge $2,000 for it…
  • Foldable Laptops – Ross Young also reports that Apple is investigating the foldable notebook category too! In case you didn’t know, Lenovo and Asus already deliver the world’s first foldable laptops, and dare I say they look much better than expected, giving you a much bigger screen when you need it, in a smaller form factor than traditional notebooks. The concept of a foldable MacBook is brilliant, and it seems even more logical than a foldable iPhone or iPad, because it saves… a lot more space.

So who knows… in a few years you might be driving an Apple-made EV, texting on your foldable iPhone, with a foldable MacBook in the seat next to you…

Yes, texting while driving would be OK…if you’re in the Metaverse! And yes, with a folding MacBook on the seat next to you, you probably don’t have a virtual girlfriend/boyfriend… or even a real one! †

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