Apple raises App Store prices in a number of countries

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Apple products are getting more expensive – not just in the US, but around the world. And while the iPhone 14 did not receive the rumored $100 price hike in the US, Apple quietly adjusted its prices elsewhere.

In many international markets, iPhone 14 models have seen a price increase of around 10-15% compared to the equivalent model from last year’s lineup.

In Germany, for example, the iPhone 14 Pro now starts at €1299 (about $1280). This is a net increase of approximately € 150. For reference, the starting price of the iPhone 13 Pro in Germany at launch was $1149.

The most likely reason behind the price adjustments is the relative weakness of other currencies against the US dollar, which is currently exceptionally strong. This has led to Apple products becoming (even) more expensive in international markets.

One currency that is especially struggling to hold its own against the US dollar is the euro. The European single currency has recently hit a 20-year low against the dollar and is set to weaken even further in the future.

As a result, Apple has decided to adjust prices for apps and in-app purchases in all countries that use the euro. In addition to the former group, Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden and Vietnam will also experience similar price increases.

This information was first put forward by Apple itself in a blog post and was then mated by the Verge in a special article.

Apple has only given an official explanation for the case of Vietnam, but has not commented on the reasoning behind the rise in the other countries. Anyway, an article from Reuters notes that, as a rule, Apple periodically adjusts App Store prices to reflect currency fluctuations.

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