Gaming studios are being purchased on the left, right and in the middle. Microsoft announced in January that it had reached a deal to acquire Activision Blizzard for $68.7 billion, and Sony followed suit a few weeks later with a deal to acquire Bungie for $3.6 billion.
Now Electronic Arts – the studio behind The Sims, Battlefield and FIFA – is actively looking for a potential buyer or merger that will unlock its full potential.
EA looking for buyer or merger
A new report from puck reveals that NBCUniversal approached Electronic Arts CEO Andrew Wilson shortly after the Microsoft Activision deal was announced. The idea would be to merge both companies, with Wilson as CEO of the combined entity. The media and gaming giants are alleged to have been negotiating the terms of such a deal for several weeks, and while talks have progressed, the proposal fell within the past month or so.
However, this hasn’t stopped EA from looking for a merger or buyer. In fact, Puck’s report notes that the company has become more determined than ever to strike a deal following Microsoft’s agreement to buy Activision Blizzard.
Among the potential suitors that Electronic Arts has had conversations with are Amazon, Disney and Apple. It’s unclear how advanced these discussions have become, but such a deal could be of great interest to all three.
In Apple’s case, the acquisition of Electronic Arts would give it access to a huge library of gaming IPs that could be used to boost Apple Arcade, make the brand’s upcoming AR/VR headset a gaming powerhouse, and even give the brand’s Apple TV+ streaming service more IP to play with.
The situation with Amazon would be similar thanks to Amazon Luna cloud gaming service and Prime Video streaming service. However, Disney’s ambitions are likely to focus on IP for Disney+.