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App Store and Play Store spending shows a meager 1% increase in the first half of 2022

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Here’s an interesting stat to chew on now that we’ve crossed the line that separates the first half of the year from the second half. According to SafeBettingSites.comIn the first half of 2022, revenue from app purchases on the Google Play Store fell 7.4% year-on-year worldwide. Android users spent a total of $21.3 billion on apps in the first half of this year compared to the $23 billion spent in the first half of 2021.
While Android users haven’t been able to sustain their end in 2022 so far, total spending on apps, including iOS users making purchases in the Apple App Store totaled about $65 billion in the first half of 2022. With combined revenue of $64.4 billion in the first half of 2021, the year-over-year increase for the Play Store and App Store combined was about a meager 1%.

App Store spending has slowed, but not decreased, as we’ve seen with the Google Play Store. The latter’s drop in sales may be related to a post-pandemic effect where users no longer spend as much time using their handsets. For example, the year-over-year increase in Play Store revenue was 30% in the first half of 2021, when fears about COVID were still rife.
App Store revenue grew just 22.1% over the same period, indicating that the Play Store had benefited more from the pandemic than the App Store. This explains why the Android app market has seen a larger decline in spending during the post-pandemic period. According to the report, spending on apps in Apple’s app marketplace accounted for 67.2% of total app spending in the first half of this year.

App Store spending rose 5.3% to $43.7 billion in the first half of this year, from the $41.4 billion iOS users spent in the first half of 2021.

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