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Written by admin (opens in new tab) is a freemium task management platform founded in 2011 by a trio of entrepreneurs, Omer Perchik, Yoni Lindenfeld, and Itay Kahana. The company has offices in Tel Aviv, Israel and San Francisco, USA. Before launching, the three entrepreneurs launched a simpler version of the app for Android called Taskos.

When it launched in November 2011, was an instant hit. The app reached 500,000 downloads within 30 days and reached more than 7 million users within two years. In 2020, it had over 30 million users, a remarkable number for a task management app.

We wanted to see for ourselves why tens of millions of users find the best to-do list app.

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