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Analyst data shows demand is outpacing supply for iPhone 14 Pro and iPhone 14 Pro Max

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A new report to clients from analyst David Vogt of investment firm UBS and read by AppleInsider reveals that the delivery times for the iPhone 14 Pro and iPhone 14 Pro Max have increased, indicating that the demand for these models is overwhelming. The lead time is the number of days it takes to deliver a product from placing the order. A high and rising lead time is indicative of strong demand and/or low supply, while a low and falling lead time is seen when the demand for a product is declining.

An increase in lead times for iPhone 14 Pro models in the United States points to stronger demand

In his report to UBS customers, Vogt analyzed lead times for the latest iPhone Pro models in more than 30 countries. The data was collected before China, citing a return of COVID, locked down certain areas that could lead to lower iPhone production in the country. In the US, the analyst says lead times for the iPhone 14 Pro and iPhone 14 Pro Max models have increased by 5 to 25 days.
The analyst also believes iPhone offerings in the December quarter could be impacted by the COVID lockdown in China affecting Foxconn’s largest iPhone factory in Zhengzhou. Vogt says Apple could produce 86 million iPhone units in the current quarter, though he also says there’s a chance that Apple might be a little shy of that number. Video posted on social media sites, including one YouTube clip shared by The Guardianreportedly shows the exodus of up to 20,000 Foxconn workers escaping the COVID lockdown with no plans to return.
Vogt said the increase in lead times was the result of higher-than-expected strength in September resale that exceeded analyst expectations. The resale percentage is the amount of inventory sold during a given period (usually a month) as a percentage of the amount of inventory received during that period. For example, if Apple sells 100 handsets in a month and adds 200 at the same time, it would have a 50% resale rate.

In September, resale rates for iPhones in the US increased 3% year-over-year, while resale rates for the iPhone 14 Pro models in the same month last year were 50% higher than for the iPhone 13 Pro models year. Part of the reason for this increase was the earlier release of the iPhone 14 series this year (September 16 versus September 24 for last year’s iPhone 13 line; the iPhone 14 Plus was not available until October 7). But pure demand for the 2022 models increased year on year.

Apple may differentiate between iPhone 15 Pro and iPhone 15 Ultra next year

Apple this year differentiated between the non-Pro and Pro iPhone 14 models to an extent never seen before. The Pro units have better AMOLED displays (all iPhone 14 Pro Max panels are said to be from Samsung, while the iPhone 14 panels are from China’s BOE). The non-Pro models are powered by last year’s 5nm A15 Bionic chipset, while the Pro units include the new 4nm (technically “improved” 5nm) A16 Bionic chipset.

Of course, there’s the telephoto camera on the iPhone 14 Pro handsets, and while the non-Pro units still have the old-fashioned notch, the iPhone 14 Pro and iPhone 14 Pro Max have the Dynamic Island. Here’s the cool shape-shifting multitasking notification feature that stole the September reveal event. And of course, the screens on the iPhone 14 Pro models have the ProMotion feature that delivers 120Hz refresh rates on Apple’s premium phones. With the ProMotion display, scrolling is silky smooth as the screen refreshes 120 times per second.

It’s speculated that next year Apple will differentiate the iPhone 15 Pro from the top-of-the-line iPhone 15 Ultra, with the latter possibly being the only 2023 iPhone with a periscope telescopic lens. Such a lens bends and uses prisms to reflect light to the image sensor. This allows a phone to offer greater optical zoom capabilities than what would normally be possible given the size and internal space within the device.

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