Amazon Prime Video gets a highly anticipated redesign on smart TVs, Fire TV and Android devices

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Saying Amazon’s Prime Video experience is inferior to what the competition has to offer would be an understatement. For years, the Prime Video app was a complete mess, but not anymore. Amazon just announced that its Prime Video is getting the highly anticipated redesign we’ve all been waiting for.

Starting this week, Prime Video users in the United States and around the world should see plenty of changes to the service coming to devices in connected rooms, including Fire TV and Android app. Sadly, iOS users were left out of the initial rollout, but so were those who prefer the web app. Amazon said the new redesign will come to iOS and the web at a later date, but no window frame for the release has yet been revealed.

The main highlight of the redesign is the simplified main navigation menu, which is more accessible. For the living room apps, the new navigation menu has been moved to the side of the screen for easier access. The new Prime Video app now launches with six main pages: Home, Store, Find, Live TV, Free with Ads, and My Stuff. Multiple sub-navigation options are available to users, including Movies, TV Shows, and Sports on Home and Channels or Rent or Buy on the Store.

A more consistent sports experience

In addition, the new Live TV page will now act as a hub for streaming stations, including live sports and events. The Sports sub-navigation menu takes on a more cinematic experience with a dedicated carousel to present leagues and teams of interest to the user. Expect the new sports page to include additional content and sports documentaries, as well as reruns and popular sports videos.

Interestingly enough, in addition to watching Thursday Night Football exclusively on Prime Video, you can also watch a lot of additional sports content available with Prime membership and through subscriptions such as Paramount+ or MLB.TV.

More importantly, the Prime Video app will now include a new carousel that only shows videos with richer and more cinematic visuals. The so-called “Super Carousel” makes featured titles, such as Amazon Originals and Exclusives and Prime Video Cinema, stand out against all other titles.

Prime membership content is clearly marked

Something we’re sure many users have been waiting for – a clearer highlighting of content included in the Prime membership has finally made its way to the recent update as well. New visual cues have been introduced to clearly indicate which videos are included with your Prime membership and which ones you can rent, buy or subscribe to. The former are marked with a blue check mark, while the latter are marked with a shopping bag. In addition, Prime Video users have much easier access to all videos included in their membership from the My Subscription row, at the top of Home.

New color palette and search experience

A new redesign is certainly not limited to rearranging some menus and adding new functions, so expect a new color palette too. Also, the app’s new carousels will now display titles in a way that makes the experience smoother and more immersive.

To top it off, Amazon has also redesigned the Search page to make searching for your favorite TV shows and movies easier. It is now possible to search for a specific title or explore different genres and even collections. Not to mention that search suggestions will make the search experience even smoother. These can easily filter results by genre or 4K UHD content.

Another interesting change involves new visual cues for search results, making it clearer which videos are included in your Prime membership and which are available to rent, buy or subscribe to.

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